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Company giveaway can turn to be a miserable event In general, smaller organizations battle to discover the cash for prominent Marketing efforts, for example, a string of TV plugs, radio jingles or bulletin publicizing. What any business can do to raise their profile, but is put a small sum in special endowments that can be…
Social networks are the key in China. WeChat, China’s largest social network with its 809 million active user accounts, is so integrated that 35% of the time users spend on smartphones is dedicated to this platform. The continued growth of Chinese social networks is mostly due to the “Great Firewall”, the government’s censorship tool that…
China is not an emerging market anymore. It has been emerged and now making new records in every sector including tourism, ICT, e-commerce, fashion, garments, furniture, and electronics industries. This marketplace is attracting lots of multinational brands and lots of them enjoy huge profits. But, it does not mean that every brand in China can…
Since 1996, China has evolved dramatically in every sector by retaining her famous cultural dimensions. The former China Twenty years ago, the Chinese marketing area was different than today. First of all media prices were cheap. The communications industry was not over-regulated and censored by the Chinese government. At that time, it was almost impossible…
e-Advertising in China According to Emarketer’s forecasting report, total advertising spending in China will reach 78 billion USD for 2016. This includes all kinds of media such as Digital, TV, out-of-home, print and radio. By 2020, they expect this number to reach 122 billion USD. With the increase of TV advertising prices, the number…
Revolution of o2o is happening in China. You have probably heard millions of times about the revolution of o2o. What does this is consisting in? Basically, all the concept is relying on looking for potentially purchased items online and after that going directly in stores to enjoy the real experience with the product in real….
How a giant e-commerce sensitive Chinese Rural consumers? Yes! Even if there are Chinese people in rural areas, they are potential consumers. Chinese rural population is counted for about 600 million citizens and the number of Internet rural users is accounted for about 250 million in 2015. But how can a big company sensitive Chinese…
Avenue51 will help foreign SME’s to get into the Chinese market. What is Avenue51? Created by Liu, a Chinese with long work in import / export sector and James Hardy, director of Alibaba.com, the company offers to its customers a complete package, including research, marketing, logistics and after- sales service to companies wishing to set…
5 keys ideas to learn from Chinese SEO If you want to increase and optimize your SEO in China, there are 5 tools that you need to master before starting to break into Chinese market. Before starting to explain these 5 most important keys of Baidu, you have to get in mind one key thing: Baidu…
What is WeChat? Developped by Pony Ma’s Tencent and launched in 2011, WeChat (or Weixin 微信) is a messaging application and is definitely the most popular app among Chinese customers. A swift evolution Only one year after its launch, Weixin set to hit the international market and changed its name for WeChat for other countries…
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