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Chinese people rely a lot on word-of-mouth marketing and brand image in search results in the Chinese market. As China is the biggest e-commerce market in the world, many companies fighting online for potential customers. This is why, Chinese customers prefer to base their purchasing decisions on reviews from people they know or real customers,…
In recent years, the ready-to-drink and premixed alcoholic drinks market in China has shown consequent growth. There is increasing consumer demand for innovative and qualitative drinks. Asia Pacific region accounts for the largest market share, whereas Western countries influence consumer behavior across the world. The ready-made alcoholic beverages market in China, although being a niche…
Tencent’s Q3 2023 Financial Results Highlights: source WeChat Channel An Emerging Short Video Platforms inside of WeChat Content Display and Navigation Brand Engagement on WeChat Channels Integration with Other WeChat Functions for Marketing
As brands increasingly look to China for new opportunities to grow their businesses, live streaming provides a unique way to connect with Chinese customers in a very personal and engaging way. There’s no doubt that the live-streaming industry is on the rise. And businesses of all sizes are starting to take advantage of this powerful…
China International Import Expo 2023 Closes with Record Deals Worth $78.41 Billion This article provides a comprehensive overview of the 6th China International Import Expo, highlighting its success, the enthusiastic participation of luxury brands, and the supportive stance of the Chinese government towards international trade Better than single Day. Record-Breaking Deals at CIIE: The 6th…
Stepping into the vast landscape of China’s market and its logistics may feel a bit like venturing into unknown territory. There are many logistic options to choose from and many aspects to consider, depending on the products, volumes, and destinations. Therefore, I’ve gathered all the important information regarding logistics here. The result? This blog post – your…
As the world’s most populous country and biggest economy, China is a key market for any company doing business around the world. If you’re looking to sell your brand in China, there are a few things you need to know first. In this blog post, we’ll outline some of the basics you need to get…
China’s seafood market is large and dynamic, essential to the country’s cuisine and culture. Seafood symbolizes wealth and health, and it’s a key part of celebrations. Therefore, seafood is treated as a premium product, and Chinese consumers are vying for imported options, that are believed to be of better quality. The tastes of Chinese consumers…
Reaching out to China food importers can be a daunting task. But with the right information and resources, it can be a lot easier than you think. In this blog post, we will outline some of the best ways to reach out to these importers, as well as give you some tips on how to…
Super informative article, insights and deep analysis done by eCommerce experts. CEO, top manager should enjoy. For the upcoming Double 11 shopping festival, platforms such as Douyin and Kuaishou have taken the initiative to announce their promotional strategies. Traditional e-commerce giants, Taobao and JD.com, have also unveiled their game plans to attract more merchants. Challenger…
Diving headfirst into the Chinese canned food market can feel pretty overwhelming. With ever-changing demand and eager distributors constantly on the hunt for top-tier suppliers, you’re not alone if you find yourself wrestling with this complex terrain. Rest assured though, my deep dive into this intricate landscape has shed some light: despite a general dip…
Weibo is the largest open social media in China. Along with other social media and e-commerce platforms, Weibo has reshaped Chinese modern lives. Besides social networks, Weibo has also developed into a powerful and essential marketing tool. However, marketing on this platform is not easy for foreign brands, as the social ecosystem, as well as…
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