WeChat Channel +50% (WeChat Video)

Tencent’s Q3 2023 Financial Results Highlights:

  • Combined Monthly Active Users (MAU) of Weixin and WeChat reached 1.336 billion.
  • Total video views on #Channels saw a year-on-year increase of over 50%.
  • FinTech Services continued to show robust performance with double-digit year-on-year growth.
  • Weixin’s closed-loop advertising revenue recorded a year-on-year rise of over 30%.
  • This advertising revenue contributed to over half of Weixin’s total advertising revenue.


Cost-Effective Agency

KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

WeChat Channel An Emerging Short Video Platforms inside of WeChat

  • WeChat Channels in the WeChat App
    • Location: Found in the Discover tab, below the frequently used Moments feature.
    • Functionality: Users can post photos and videos either directly from their phone or via the WeChat Channels Assistant web platform.
    • Video Length: Initially limited to under 1 minute, now expanded to up to 30 minutes.
    • Post Description: Allows up to 1000 Chinese characters, including hashtags and mentions of other accounts.

Content Display and Navigation

  • Format: Content is listed in a single column, similar to Douyin , and auto-plays upon scrolling.
  • Tabs:
    • Following: Displays posts from followed WeChat Channels accounts.
    • Friends: Shows posts liked by your friends.
    • Hot: Features popular posts recommended by WeChat.
  • Additional Features:
    • Location-based content viewing.
    • Top search bar for finding specific content or accounts.

Brand Engagement on WeChat Channels

  • Interactivity: Viewers can like, comment on posts, and interact with other users’ comments.
  • Direct Messaging: Users can send messages to a WeChat Channels account without following it.
  • Live Streaming:
    • Tested since October 2020 with selected users.
    • Features include sharing, commenting, sending virtual gifts, and participating in lucky draws.
  • Advertising: WeChat Channels is testing advertising functionalities.

Integration with Other WeChat Functions for Marketing

  • Increasing Followers:
    • Linking a business’s WeChat Channels account with a verified WeChat account for verification.
    • Redirects viewers to articles in the WeChat public account, aiding follower growth.
    • Embedding WeChat Channels content in WeChat public account articles.
  • Promoting WeChat Store:
    • Linking to a WeChat Store, enabling viewers to make purchases during live streams without leaving the app.
  • Video for Sales Growth:
    • Videos aid in increasing product understanding and conversions.
    • Utilized by luxury brands like Louis Vuitton, Fendi, and Burberry.
    • Example: Chanel uses Channels to showcase products with article links for more information and purchasing options.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *