MARKETING TO CHINA AGENCY

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Club Med Beidahu, the second med club ski resort in China

All-inclusive tour operator Club Med has opened its second ski hotel in China, in the resort of Beidahu in Jilin province, northeast of Beijing. Beidahu has a drop of more than 800m – the highest vertical operating in the country – and its 13 runs, which reach up to 1,357m, are best suited to beginners…

Why concierge clubs win big in China?
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Why concierge clubs win big in China?

Concierges, VIP club, Business Club are very popular in China among Rich Chinese. Why?  Considering that China‘s rise as a global power is unstoppable, concierge clubs have a unique opportunity to earn robust returns. Concierge companies are lifestyle clubs that manage their customers’ private errands and respond to the most exclusive demands. These clubs appeared…

How can you succeed in China by preserving your brand’s DNA?
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How can you succeed in China by preserving your brand’s DNA?

The lack of a convincing global brand DNA and relevant positioning is now an obstacle for many Western brands to succeed in China. The example of Carrefour in China The French retail group recently announced that it was selling 80% of its stake in its China operations. Many companies have been following these changes closely….

Pet Food Sales in China Reach US$2.2 Billion (+30.8%)
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Pet Food Sales in China Reach US$2.2 Billion (+30.8%)

This article will introduce the booming market of Pet Food in China, trends and distribution for Foreign Business  I) The Petfood Forum China The seventh Petfood Forum China attracted pet food professionals from China and Southeast Asia as well as other parts of the world. At this forum were attended 130 pet food professionals from…

Xiaohongshu launches live streaming e-commerce

Xiaohongshu launches live streaming e-commerce

(New) little Red Book, the most popular App in China, just releases a new function live streaming linked to e-Commerce  About Xiaohongshu (RED) Xiaohongshu, also called RED is a social network and e-commerce platform. On Xiaohongshu, users can share their experiences in different fields such as travel, makeup, gastronomy, lifestyle, etc. In the publication, users…

TOP mobile APP used by wealthy Chinese
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TOP mobile APP used by wealthy Chinese

This article will introduce the top 3 APP used by rich Chinese People.  In the digital age, accelerated Chinese HNWi (HNWI: These are High net worth individuals: millionaires with a fortune of more than a million dollars) need more comfort and silence. more information on this report Today, in modern society, very few people live…

E-commerce, the solution for luxury brands in China
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E-commerce, the solution for luxury brands in China

If a company chooses a wait-and-see approach instead of leading the charge in new technologies, then they have already lost. Many brands still don’t understand this… Nowadays, many companies and brands believe that some luxury products cannot be bought online. As a result, they choose not to be present on the Internet. However, the fact…

The future of Chinese tourism abroad
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The future of Chinese tourism abroad

The Chinese international traveler is still “a sleeping giant.” Discover The future of Chinese tourism abroad, and the secret to luring these types of clients. Despite massive growth over the past five years, the country is on the verge of tripling its number of long-haul travelers looking to discover the world over the next decade….

Alibaba, the largest online B to B trading platform

I) Evolution of the Alibaba platform Launched in 1999, Alibaba.com, a B2B (business to business) platform, is Jack ma first e-commerce product. Originally it was a platform connecting foreign companies with Chinese manufacturers, at a time when China was primarily a manufacturing country. Today, Alibaba is mostly considered a consumer e-commerce giant, with a market…

List of 500 influencers and opinion leaders in China

List of 500 influencers and opinion leaders in China

Chinese society is increasingly influenced by KOLs (Key Opinion Leaders), a question arises: Are these influencers and opinion leaders effective in promoting brands or just promoting their image?   I) Top Influenceurs ranked in this Survey a) Organization of the study This issue is at the heart of the report by Bomoda, a New York-based…

The biggest developments in digital marketing in China

Introduction: E-commerce in China is dominated by two powerful players, Alibaba and JD.com. While most reports on e-commerce in China speak of the dominance of the duopoly, a third competitor comes to surprise us with its constant ascent. Pinduoduo is an e-commerce platform that allows users to participate in group purchase offers. Presenting itself as…