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The Chinese outbound tourism market exhibits remarkable diversity, encompassing a wide range of age groups, income levels, and interests. However, they all share a profound fascination with popular travel destinations, mobile payment solutions, and social media engagement. Anticipations for 2023 are centered around a significant recovery, particularly during the second and third quarters. These periods…
China, as one of the world’s largest economies, has a significant demand for imported fruits. The country’s growing middle class and changing dietary preferences have led to increased consumption of fruits, both domestically produced and imported. China’s imported food market has been expanding rapidly over the years, with a wide variety of fruits being imported…
China has seen a significant rise in the consumption of wine in recent years, leading to a growing demand for imported wines. As a result, there are numerous boutique wine importers operating in the country. These importers play a crucial role in the wine industry, bringing a diverse range of wines from all over the…
In the vibrant and competitive culinary world of China, standing out can be a daunting task for restaurant owners. As China’s food and beverage industry flourishes, with an insatiable consumer base always on the lookout for the next enticing dining experience, restaurant owners need to leverage innovative and effective promotional strategies to rise above the…
The soda market in China is experiencing significant growth due to the increasing wealth of the Chinese population and their growing consumption of Western products. Despite China being known for its tea culture, the demand for soda is rapidly rising, potentially making it one of the largest industries in the country in the future. China’s…
The Chinese market is a large and fast-growing economy with a population of over 1.4 billion people, offering significant market potential. The government’s economic reforms have created a business-friendly environment, attracting both domestic and international investments. Franchising has become an important avenue for entrepreneurship, job creation, and economic development in China, allowing businesses to expand…
In recent times, Chinese distributors have actively been engaged in the pursuit of importing food from overseas to meet the demands of the Chinese population. With the current circumstances, 2023 presents itself as an opportune moment for brands to consider exporting food products to China. However, several factors have contributed to this favorable environment: In…
Australian wine has been gaining popularity in China in recent years. With its unique blend of fruity and complex flavors, Australian wine has captured the attention of wine enthusiasts and casual drinkers alike. In fact, China has become one of the largest importers of Australian wine, with many Chinese consumers appreciating the high quality…
Introduced in 2011 by Tencent, WeChat rapidly became the most popular app in China, establishing itself as a must-have for Chinese people to use in their daily life. WeChat’s ecosystem is indeed one of the most complete in terms of services and mini-programs. Because of its immense popularity, Wechat was also quickly invested in by…
The new CEO of Starbucks, Laxman Narasimhan, recently embarked on a low-key tour of China. This trip marks Narasimhan’s first visit outside of North America since assuming his role in March of this year. During his visit, he toured Starbucks stores in Beijing and Shanghai, where he had the opportunity to meet with Starbucks employees,…
Fast food restaurant company Subway has recently entered into a new master franchise agreement with Shanghai Fu-Rui-Shi Corporate Development (FRS) to enhance its presence in Mainland China. This agreement is deemed to be Subway’s largest master franchise agreement and one of the most significant in the global quick-service restaurant (QSR) industry. The financing for this…
The wine market in China has experienced remarkable growth and has become a crucial focus for many wine-producing countries. It has become a significant market for Bordeaux and Australia, among others, with increasing volumes of imports from various regions. Wine education has played a pivotal role in this development, as demonstrated by the establishment of…
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