If you want to sell your wine in China, you may need alcohol & spirit importer … and you should read this article.
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The successful alcohol market in China
Alcohol is a whole part of Chinese culture as with for example the well-known product Baijiu that local consumers love. But since China opened up and imports some new products, Chinese people’s drinking habits and culture have changed a lot.
Indeed, they now consume more alcohol than before and not only for business or big occasions but also for occasionally in daily life (in bars or restaurants, at home or just relaxing …).
The local demand also mainly grows thanks to the demand from local bars, clubs or hotels that is constantly increasing.
The Alcohol and wine market in a few numbers
- +70% consumption from 1990 to 2017!
- Chinese adults drink more than 7 liters of alcohol annually
- A population expected to drink 10 liters of alcohol annually by 2030!
- A consumption that will become higher than the US’ in the next years
- 40% of China’s wine is imported
- Total spending of RMB 565 billion on imported alcohol in 2018
- +8% of wine imports in 2019
- Over +4% of annual growth expected in the next years
What type of alcohol Chinese consumers like?
The Chinese still consume the Chinese liquor Baijiu for weddings and the local consumption of Baijiu has risen a lot these last years (with the rise of the number of weddings).
But in major cities and first-tier cities, imported alcohol consumption is bigger.
Since a large part of China’s alcohol is imported, many Chinese consumers’ favorite alcohols are from abroad.
Chinese people’s favorite alcohols are:
High-quality and high-priced alcohols are warmly welcomed in China. There is also a potential market for sweet wines, fruit beers and non-alcoholic beers since those products are Chinese women’s favorite alcohols.
Chinese people have a specific image of each foreign country (as France is romantic for example), and they associate the foreign products they know with the image they have.
Most of the time, foreign products are considered as high-quality products, even better than local products!
Here are China’s main imported wine suppliers:
- South Africa
- New Zealand
In general, wines that come from those countries are considered to be the bests and Chinese people don’t deprive themselves.
Exporting your wine or the alcohol you produce in China is the way to upgrade your business to the next level.
If you don’t know anything about distribution in China, here are precious names just for you.
Export your wine and alcohol products in China
List Top Wine & Alcohol importers in China:
- FSP French Spirit
- ASC Fine Wines LTD
- French Cellar
- Roque Fine Wines
- Sanchez Distribution
- Fancy cellar
- The Diva China
- Summer Gates
- Torres China
- Kelit Italian Wine Ltd
- Globus Wine Company
- Jointek Fine Wines Company Ltd
- Jebsen & Co. (China) Ltd
- Links Concept Company limited
- The Wine Republic
- Fancy Cellar
- Xianyu Trading (Shanghai) Co. Ltd.
All of these companies are looking for importing wines, beers, and other types of alcohols as spirits.