Introduced in 2011 by Tencent, WeChat rapidly became the most popular app in China, establishing itself as a must-have for Chinese people to use in their daily life. WeChat’s ecosystem is indeed one of the most complete in terms of services and mini-programs.
Because of its immense popularity, Wechat was also quickly invested in by businesses and brands, to which Tencent answered by offering more tools. One of the most useful Wechat features for businesses is the H5 brochure.
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Wechat H5 Brochures are suppliers’ best friends but also the best alternative to listing mass mailing in a market where mails are not a thing.
WeChat: A Powerful App for Businesses in China
WeChat is the most popular app in China with more than 1.26 billion users as of 2023. Chinese people are using WeChat for both their personal and professional life. But the app is much more than a social media for sharing moments with friends, it is also a great and efficient tool to do business.
In China, WeChat is a crucial tool for businesses to communicate with their audience and generate leads. It is estimated that 70% of the Chinese population uses WeChat to work and communicate with their clients, colleagues, and suppliers, as well as to organize meetings.
Therefore, it is essential to have a WeChat account if you want to do business in China.
Additionally, having a WeChat H5 brochure can give you an advantage at trade shows and exhibitions, as it is a more cost-effective and eco-friendly alternative to traditional paper brochures that often end up in the trash.
WeChat for Business: Which account is the best?
If you want to use WeChat in order to do business, you’ll first have to register a WeChat official account. There are three possible types, but when it comes to the best digital marketing strategies, the choice is between a subscription account and a service account. Your choice will depend on a few factors according to your needs in terms of marketing and services.
You also have to take into account that overseas companies can only register for a service official account. For an enterprise and subscription account, you will need to be registered in Mainland China. However, thanks to our experts, we are able to provide you with all these three kinds of accounts. So, if you want more information, do not hesitate to contact us.
WeChat Subscription account
This type of account can be used to do communication, which is sufficient for community management, building a relationship with your consumers, as well as publishing articles.
WeChat Service Account
If you’re a business looking to promote your products or services in China through WeChat marketing, the service account is the ideal option for you. It provides a range of excellent features and tools to help your business grow, including:
- WeChat Pay
- WeChat Stores
- Instant customer service
- Geo-location services
- 4 publications per month (1-6 articles at once) with push notifications
- WeChat mini-programs (mini-apps within WeChat)
- Voice recognition
- URL shortening
- The possibility to have multiple QR codes per account
- And of course, H5 campaigns
What is a WeChat H5 Brochure?
H5 is an interactive media that allows WeChat users to create appealing digital campaigns. This can include games, invitations, animations, mobile shaking triggers, and many other interactive platforms. One of the most common uses of H5 for businesses is brochures.
H5 brochures can be compared to your PDF presentation/listing, the difference is that they can be animated, contain videos, and so on. They are fully integrated with WeChat, load fast on the app & can be shared easily via message or QR code (extremely handy in salons and fairs).
H5 also allows users to track the data of people viewing their campaigns. Data can be collected from a variety of different areas such as interactive forums, comments, votes, etc.
How to create a WeChat H5 brochure?
We suggest partnering with professionals to create the optimal H5 brochure for your brand, but we also offer some tips that may inspire the best solutions for this WeChat feature.
Custom or Template?
There are two ways you can make H5 pages: Professional Interaction Class (custom) or Template Assembly Class (from template). It can be compared to using professional software like InDesign vs. using software like Canva. Indeed, each method has its own advantages and disadvantages:
- Professional Interaction Class H5 pages are completely customized, highly interactive, and require a high level of skill from the creator. They are therefore more expensive. However, it can be extremely useful to create H5 pages from scratch, to stand out against your competitors with unique content to win your target audience.
- Template Assembly Class H5 pages are based on a pre-built template that is easier to use and faster to make, therefore less expensive. However, you will not be able to customize them as much as you want.
Some of the best H5 Web Page tools
In the Chinese market, there are numerous web design tools available for creating H5 web pages. These websites offer a wide range of templates that can be used to create H5 Brochures for mobile phones. However, it’s important to note that all of these tools require a subscription.
How WeChat H5 Brochures can help you find distributors in China?
Use it as a digital business card
These brochures offer an all-encompassing experience that allows you to easily grasp the user’s focus. Make it your company intro, and share it instead of a paper business card.
Create an H5 Brochure as a listing to introduce your products/services
You have the possibility to use an H5 brochure to create visually appealing pages of information and image displaying for purposes such as brand introductions, product catalogs, and/or lookbooks.
This allows users to get to know your products in a quick and efficient way. It is a perfect way to replace your PDF listing that may have a hard time finding a public in China.
Distributors in China are expecting this format
This is a common business practice in China. Using an H5 brochure also shows you have a grasp of the Chinese market and you are already invested, it’s reassuring for business partners.
It totally is a localization effort on your part: Adapting to local format/media to have a better chance to reach out efficiently to your target audience.
Easy to share on WeChat & Offline with a Q5 code
Because a Wechat H5 brochure is in a format that is optimized to work with Wechat, sharing it in the app will be smooth. You can obviously link it in your official account menu but also share it in a group/text message.
The other benefit of an H5 brochure (or any H5 program in WeChat), is that you can generate a QR code that can be used outside of the app and offline to encourage people to see it.
For instance, it is particularly effective for fairs & exhibitions, print your QR code, and let people scan it. They now have your listing/company intro… in their favorite app, instead of on a paper flyer that has high chance to end up in the trash and can be shared easily around.
Alternative to Mass mailing which does not work in China
Mass mailing in China is not an efficient strategy as mass mailing is not particularly used and even if tried your mailing campaign would without a doubt end up in the spam folder…
However there is an alternate solution to contacting a wide quantity of users at the same time, that is by increasing your contact database within WeChat. You can achieve that by joining business groups and networking either on WeChat or Linkedin.
Once your contact list is consequent enough all you have left to do is to send a grouped message to your contacts, without forgetting to add a link to your H5 Brochure and voilà!
The other way to replace your email strategy would be to build a following on your wechat official account (have one, it matters) and post every week interesting content to nurture your followers. Just like having an H5 brochure, it shows you understand the market, that you are legit.
Access to your account can be shared through the app and offline as easily as a brochure and mainly you can host your brochure so it is available at any time. Your weekly post would be equivalent to a “newsletter”.
Examples of H5 Brochures by GMA
We are your local partner in China!
WeChat H5 E-Brochure can be a powerful tool for businesses looking to expand their reach in China. By creating a high-quality E-Brochure and promoting it on WeChat, businesses can reach their target audience and find potential partners in a cost-effective and efficient way.
We are a China-based marketing agency offering cost-effective solutions to foreign brands interested in tapping into the Chinese market. Our team of Chinese and foreign experts has the experience and know-how needed to succeed in this lucrative, yet complicated market.
Gentlemen Marketing Agency offers many digital marketing and e-commerce solutions, such as web design, e-commerce and social media marketing strategies, localization, market research, KOL marketing, and more.
Don’t hesitate to leave us a comment or contact us, so that we can schedule a free consultation with one of our experts, that will learn about your brand and present you the best solutions for your China market strategy.