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I am Marcus Zhan, Ecomemrce Top voice in China. I am GMA Senior E-Commerce Director , fluent but slightly non-native so sorry in advance for my mistakes. In this article, complete, I will focus on my Tips for selling whisky on Tmall China, the growing role of Douyin, and expert advice for opening and managing…
For many international brands, China looks like a big opportunity. It is huge, fast, and full of potential. But at the same time, it is also one of the most complicated markets in the world. You cannot treat China like any other country. The consumer behavior, communication culture, and media system are completely different. By…
2025 China Consumer Goods Digital Marketing : From Traffic War to Mindset War If you’re running a brand in China, 2025 is not about fighting for clicks anymore. It’s about owning the consumer’s mind. Forget chasing cheap traffic. Forget flooding Douyin with generic ads. Next year is about 精细化运营 (precision OPS) and 价值回归 (value return)….
Tips for International Companies to Succeed in China: Lessons from Qihoo 360’s Zhou Hongyi China’s tech world is a battlefield. Giants like Tencent and Alibaba rule, but Qihoo 360 fights smart and wins big. Founded in 2005 by Zhou Hongyi and Qi Xiangdong, we started as antivirus experts. Today, we protect over 500 million users…
China’s food market is on fire. It’s not just big: it’s the biggest China’s Hungry for More: Why International Food Brands Need to Jump In NOW In 2023, China officially became the world’s largest food importer, with a jaw- dropping $140 billion in food imports, growing at a blazzing 12.3% annually since 2013. That’s not…
Abu Dhabi’s real estate market is red-hot, and Chinese luxury buyers are leading the charge. In Q1 2025, inquiries from Chinese investors for UAE properties skyrocketed by a staggering 125% quarter-on-quarter, according to Juwai IQI. That’s not just growth—it’s a revolution. With deep pockets and a hunger for premium homes, Chinese high-net-worth individuals (HNWIs) are…
Manufacturers & Food Exporters Must Understand people don’t just buy food — Or Lose the Market Before You Start You’ve got a great product. You’re ready to ship. You imagine Chinese buyers lining up to sign contracts. But here’s the reality: in China, your product’s taste or quality is not enough. You need to win…
in 2025 If you Want Chinese Clients as a Lawyer : WeChat, Baidu, PR & Reviews — Or Stay Invisible Imagine this: You’re a skilled lawyer. You’ve handled big cases, you know your stuff, and you’re ready to work with Chinese clients. You set up an English website, maybe a LinkedIn page, and wait. Weeks…
The electricity component market in China represents a vital pillar of the country’s energy infrastructure, encompassing a wide array of products such as circuit breakers, transformers, switches, cables, power distribution units, and related electronic systems. These components are essential for power generation, transmission, distribution, and consumption across residential, commercial, industrial, and renewable energy sectors. In…
Every year, thousands of food exporters try to crack China. Most fail, not because their product is bad, but because they misunderstand the market rules. In China, success is not about being the best — it’s about playing the game right. As Olivier Verot says: “In China, the right strategy beats the right product.” Mistake…
Fendi, the Italian luxury fashion house founded in 1925 and now under LVMH, has solidified its position as a top performer in China’s luxury market, which is projected to account for 35-40% of global luxury goods by 2030. As of 2025, Fendi’s success stems from a blend of cultural adaptation, digital innovation, and targeted marketing…
“Africa to China is the new frontier — but only if you enter through the right digital door.” ✅ Top African Products Chinese Consumers Want 🧭 The Right Export Process to China (Step-by-Step) Step 1 – Compliance Check:Ensure your product is cleared by China’s customs & health standards (especially for supplements or skincare). A cross-border…
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