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In the world of wine, China has emerged as a prominent market with tremendous growth potential. To effectively tap into this market, Italian wine producers must prioritize wine education as a critical component of their strategy. The Italian Trade Agency (ITA) is filled with cautious optimism regarding the Chinese wine market this year, as China’s…
Domino’s Pizza plan to open 420 new stores in China Domino’s Pizza has unveiled ambitious plans to open 420 new stores in China, with 180 set to launch this year and an additional 240 in 2024. The company recently celebrated the simultaneous opening of new outlets in Qingdao, Changzhou, and Wenzhou, bringing its total store…
Although there are many different angles to take while preparing a marketing strategy for a brand in China, results from many campaigns carried out on varied Chinese social media platforms show that a good influencer marketing strategy can bring better results than all the other promotional actions altogether. Because of many scandals with products from…
In Western countries vitamins and dietary supplements (VDS) is a product category difficult to define but, in China, there are 27 functions characterizing VDS. In 2022, Chinese consumers spend 4.7 billion USD on health supplements and the numbers are constantly growing. This is a result of increasing disposable incomes and increasing health awareness of the…
The Chinese app market is the largest and most lucrative in the world, with over a billion mobile users online, and it’s crucial to understand its size, key players, distribution channels, localization requirements, and regulations before launching your app. In this blog post, we’ll walk you through everything you need to know about launching your…
China has become the largest e-commerce market in the world, accounting for almost half of all global transactions. With a thriving economy and over one billion consumers ready to purchase goods and services online, it’s no wonder why businesses are flocking to this market. However, understanding China’s unique consumer behavior, cultural impact, and e-commerce regulations…
China has become a hub for the education industry, with the country’s large population and focus on academic achievement fueling a growing demand for tutoring services. The education market in China has expanded rapidly in recent years, driven by factors such as high competition for university admission and employment, and an increasing desire among parents…
A computer, a smartphone, a wechat account, a website, a foreigner face and you can start a Tutoring Business in China charging 200rmb per hour, 30USD . China is a HUGE tutoring industry — previously worth an estimated 2 trillion yuan (then $310 billion) crackdown kills Chinese Giants The impact of China’s crackdown on the…
25 Challenges that international brands may face when operating in the Chinese market, along with examples of brands Olivier VEROT founder GMA Focus on building trust and credibility – in China, reputation is closely tied to trust and credibility. Trust is based of Guanxi . Brands should focus on building trust with customers, distributors and…
If you are a Brands and search for idea, trends in digital Marketing in China, you have to check this Article. Whether through social media, e-commerce, or innovative technologies, Marketing campaigns have helped brands establish a strong presence in the Chinese market and connect with Chinese consumers in meaningful ways. 10 tips for your digital…
As one of the largest markets in the world, China presents numerous opportunities for B2B companies to expand their reach and grow their business. However, breaking into the Chinese market can be challenging, with its unique cultural, linguistic, and regulatory landscape. In this article, we will provide 10 tips for super successful B2B marketing in…
As the Chinese luxury consumer evolves, so must the brands that cater to them. Increasingly, luxury players are recognizing the importance of selling online in China, and those that don’t could be left behind. Here’s why e-commerce is crucial for luxury players in China – and how they can capitalize on it. Overview of the…
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