WeChat has evolved from a voice messaging platform to a truly ubiquitous application experience in China. Tencent holding by the parent company, WeChat has more than 900 million monthly active users.
These users are also very active; the average daily time spent on applications rose to 66 minutes in 2016 – Facebook spent an average of 50 minutes per day.
WeChat growth is still no sign of slowing down. For example, this huge user base has a significant, untapped opportunity through advertising, gaming and payment processing.
In China, known as WeChat, the various functions of WeChat now go deep into the user’s daily life.
As a result, the universe, now known as WeChat, continues to expand into new and everyday areas of everyday life. In this article, we will try to provide some background for the past, the present and the
future of WeChat, focusing on the following issues:
- Where does Wechat come from?
- What exactly is WeChat?
- Who normally uses the app?
- What can it do with it?
- What is the “applet” of WeChat?
- Why are you so successful? How does it compare with Western equivalents?
- What do marketers need to know about WeChat?
- How do brands use the advertising platform?
- WeChat will expand internationally, or China’s great success?
The first is some background
Tencent launched Weixin (WeChat), an instant messaging application from Guangzhou Research Center in early 2011. The project started rapidly, with more than 100 million registered users by 2012. This is partly due to the fact that it is more difficult to enter Chinese characters on a smartphone, and this immediate success boils down to the ability to talk and leave messages.
Later renamed “WeChat” for the international market, the application soon began to include more features. The addition of Moments is a particularly significant milestone as it brings with it a news story featuring friends and contacts. From here, Tencent has added functionality and is opening up the app to external developers.
As a result, defining exactly what wechat to 2017 is a much more difficult task than it seems.
WeChat is a major player in the social arena, so in this sense, it’s sort of like Facebook. This is a direct competition with China’s microblogging.
It contains instant messaging, so it’s like WhatsApp. It has an app store, so it has similarities with Apple and Google.
However, these comparisons do not explain the whole story.
We should first explore the WeChat ecosystem’s ability to provide an active user base of nearly one billion people before it comes to its experience.
WeChat can be used to do what?
In essence, wechat can be used for anything you want to do online. While it does not have all the products in the wall, it does help ease the integration of most of the most popular applications in China.
In WeChat, there are Western software like Tinder, Seamless and Slack, and hundreds of other popular services.
A few highlights are:
This bike sharing program allows riders to use their WeChat wallet to pay for the ride. This is similar to bike sharing programs in cities around the world, except for one difference: it does not require a docking station.
Bicycles can park anywhere in major cities, which does create some difficult lifting points. Mobike is not Tencent all, but the function is located in the WeChat application.
Donate your step
This mini app allows users to donate money for every 10,000 charities a day. Each 10,000 steps, users can donate 1 yuan, equivalent to about 15 cents. There is also a leaderboard that shows users how they compare with their friends. All of this encourages people to continuously donate and donate to charity.
Who use WeChat?
According to Statista statistics, WeChat online with the vast majority of 20-35 year-old age,
This may be predictable, though the trend is particularly pronounced.
WeChat is different in that it is used by a large audience. 60% of users open the application 10 times a day or more, of which 21% of users open WeChat more than 50 times a day.
All those times really add up; 17% of users spend more than 4 hours a day on WeChat. It is an addictive experience and offers everything people need from a smartphone to a smooth payment system from games to games.
WeChat payment: WeChat killer application
WeChat Payments, also known as WeChat Wallet, is a user’s “digital wallet” that is used to pay for everything, either by phone or by phone.
WeChat payment now has more than 600 million active users, while Alibaba’s main rival, Alipay, is 450 million. Alibaba has been a market leader until 2014, but the seamlessness of WeChat’s application integration has seen a considerable lead.
In WeChat payment, there are many choices. Users can Closing, collecting money, renting, donations and other charities. The money in the wallet can also be invested through WeChat, so the possibility of monetization of the technology is endless. Micro Project: WeChat’s “App Killer” applet is a paradox that WeChat is trying to solve on seemingly unshakable mobile devices:
People spend a lot of time on applications, altogether using only a handful of applications. Persuading people to download new applications is also difficult. It is impossible to persuade them to continue using them. More than 25% of apps are never used. The real beauty of WeChat mini programs is that users do not have to download an application to use them.
WeChat micro-applications can be accessed by anyone at any time. This eliminates user concerns about device storage applications and is undoubtedly the good news for the brand. Consumers expect more types of applets to be used in WeChat in the future. It’s a bit like Google’s Accelerated Mobile Page Program or Android Live App.
But unlike AMP, this is not open source; mini-apps are limited to WeChat. In conjunction with WeChat’s partnership with some of China’s largest retailers, such as JD.com and Amazon, we can begin to understand why so many users are so involved.
WeChat contains search engine? Historically, Baidu has been the dominant force in search marketing in China and is known as “China Google.” However, this may change.