Interview of a Sport Distributor in China
Today, we interview a Sport distributor in China.
Can you introduce your company
We are one of the leading international sports company in China. We sell, promote and operate programmes and comprehensive Business solutions for the Chinese market for international Brand
KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Can you talk about the Chinese Sport Market .
China is a top sporting goods Market and equipment . are some of the biggest suppliers in the global fitness industry. we resell top design sport goods.
We have connexion with 5000 retails stores, gym club or event to market our partners products.
What is popular is licensing products in China. They targeted the Chinese consumer for international club, like Manchester United or Real Madrid.
Today, Sport brands can be fashionable, and many young consumers want “lifestyle” brands inspired by Sport value.
Distribution and sales, as well as overall e-commerce strategies is good option
Can you explain your way of Business management ?
Our leadership team has diverse backgrounds in sports, lifestyle, Diet, Boxing, Football administration, finance , media and entertainement. We bring together all this talent working to perform in China,
Cross-border business opportunities across various industries in China allows brand to test Water. Our team of of internationally Openmind staff will localize all promotion strategies to deliver high-quality results for our clients.
Our approach to sport in China is consistent with different approach from all around the world. We have collaborative relationships with influencers, sports club, local partners everywhere in China.
How to you collaborate with Sport Brands?
We understand the entire sports ecosystem in order to help them to connect with clients, integrate sport community, and drive business results.
We ask them usually entry fees and good purchasing conditions. We realize many tests and optimise the offer to fit the local demand.
We can sell via retail network or just online depend on clients budget.
KOL are also a good way to give new brands credibility.
Can you sell in China without Budget ?
Today, consumers in China wants Brand, lifestyle Brands or cheap products.
We want to work with premium Sport brands that are able to positionaed in the high end segment and not compete with Cheap Chinese manufacturers.
Brands in China need to communicate or have an unique product/offer.
Model is Lululemon in China.
Do you use Social Media to sell in China?
We’re successfully bringing great content to our community on WeChat, Little Red book or Douyin.
All social Media helps us to organize sport event, and bring more power to build meaningful connections than sports.
While our partners in China have unique goals and opportunities, Business practices offer to help Foreign Brands to grow their businesses are largely universal.
Do you partner with Agencies or Do it in House
We like to partner with social media agencies like GMA, that give creative professional approach to our clients.
If you want to connect with this distributors or others, you can contact us and give us your brand information.