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Vodka distribution in China, what export managers should know

China currently has seven types of spirits: Whisky, Brandy (Chinese Baijiu), Brandy, Vodka and Rum, Gin, Tequila, and Vodka. Tmall and Taobao are two e-commerce platforms that Alibaba Group uses to track sales data. According to Tmall data, Chinese Baijiu was the most popular spirit in China. It is evident that Chinese Baijiu is still the preferred spirit in China, as shown by the Tmall and Taobao representations.

Spirit in China… what you should know

It is also worth noting that Whiskey performs better in China than other alcoholic beverages: Whiskey scores about 2x more than Vodka and 3x more than Brandy or Rum and 10x more than Gin and Tequila.

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International Wine and Spirit Research estimates that Chinese will purchase nearly 7.7 billion liters (or 8%) of spirits in 2015. This is a significant increase over 2009 figures. Although whisky is the most widely imported alcoholic beverage into China, vodka has huge potential. China isn’t a big consumer of vodka. Vodka sales far exceed those of Baijiu. However, a new generation (the 80’s- and 90’s generation) of consumers is on the rise. Chinese people are becoming more fond of western lifestyles and consumer habits is changing fast.

China offers great opportunities for global alcohol companies. However, selling to China can be a long and complicated process. This includes compliance with import restrictions and the submission of the required paperwork. It also involves identifying the best local markets as well as consumers. To ensure export to China is as smooth as possible, many companies prefer to work with an importer or distributor. This article will show you how to find reputable Chinese alcohol importers.

What is the importance of due diligence?

You will get the best results from exporting to China if your sales partners have the right qualifications, experience, and are able to sell your brand of alcohol. Although large distributors may have a national or regional reach, they tend to overlook small and medium-sized producers. Small and medium producers are more attractive to local or provincial distributors. Although many distributors are reliable and have established sales channels, it can be difficult to determine which ones are fake. Most records available online are in English.

You can do your research on potential Chinese partners and assess their qualifications to ensure they are trustworthy. Look at their distribution methods to find out about their sales abilities and whether they can reach your local clients and markets.

How do I choose an Vodka distributor/importer in China?

The best distributor and importer will help you get your products to Chinese consumers. So make sure you do your research. Consider the ownership structure of the company, its size, geographic reach, sales channel and products sold.

Each sales partner, whether local or international, will have its advantages and disadvantages. Chinese distributors and importers may be better informed about the market and consumer preferences than foreign distributors and importers.

Larger enterprises that have a national or regional distribution network will have greater market coverage. Because they only cater to one city or province, larger enterprises have greater control over the distribution process.

more information about legal issue.

Importer of Vodka in China


Exporters need to work with local import entities that have a valid import business licence, personal and company customs certificates, and CIQ certificates. After negotiating the terms, a contract may be signed with the Chinese Import Agent and registered with the General Administration of Quality Supervision.

Next, the beverage must be labeled according to China’s food labels standards. This includes prepackaged foodstuffs as well as prepackaged alcoholic beverages. The original and translated Chinese labels are required. A digital version of the Chinese label must also be registered with China Inspection and Quarantine. The labels can be printed after approval.

A country of origin certificate, a health certificate, product ingredients, product sales approval document, packing list and invoice as well as bills of lading and contracts will all be required at customs. It is crucial to provide accurate information as delays at customs can affect perishable products.

Customs will release the goods to an agent once they have received the documents. The import goods must conform to relevant standards. Once the CIQ has passed, customs will issue a commodity inspection report to customs. This document was then passed to the agent. The labels can be applied by the importer to the products once they have been received. source

The customs department will then assess customs duties and other taxes and issue a customs clearance certificate. The importer will then be able to collect the goods from the distributor and deliver them to him.

On Trade VS off Trade

Most Chinese purchases are made via on-trade or off-trade channels. However, online shopping has grown in popularity in recent years. Distributors that offer a range of sales channels as well as offline-online methods are key to reaching a broad audience.

Foreign alcohol companies can benefit from those who specialize in import foods and beverages. They appreciate the value of the products that you sell. It is possible to choose sales partners that specialize in your market.

The ideal distributor and importer will help you reach Chinese consumers. It is crucial that you make the right choice. You should also consider the ownership type and size of the company, as well as the geographic reach, sales channel, and the product(s) they offer.

Each partner, whether it is local or international, will have its advantages and disadvantages. Chinese distributors and importers may be more familiar with the market and the tastes of consumers than foreign counterparts.

How can you tell if an Vodka distributor/importer is legitimate?

There are many alcohol distributors and importers in a country as large as China. It is our job to determine who is trustworthy and who doesn’t. In addition to their qualifications, we also check their financial and legal standing. We inspect their facilities for important documentation, such as licenses and certificates, and insurance (e.g. public liability, cash in-safe, property). (e.g. Warehouses and storage

Last Thoughts on Finding Good Chinese Vodka Distributors and Importers

China is a huge market for alcoholic beverages producers. However, the country’s vastly different culture and language barriers can make it difficult for even the most experienced businesses to make money. You need to have a good understanding of the region before you can maneuver in that area. It is not easy to find the right distributors or importers that will help you reach your market goals. However, it is worth doing your research to avoid scams and other unneeded dangers.

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