Chinese Distributors Are Searching to Import Coffee

Why Coffee demand is growing rapidly in China? Why do Chinese Distributors and food importers want to purchase massive among of coffee in China?  In short, the Chinese Government gives strong signals to local businesses to develop imported Products. source

Xi says China has made long-term commitment to buy US$30 trillion worth of goods and US$10 trillion worth of services in next 15 years

You should know that China is moving from a tea-consuming country to Coffee Drinking Market. (source)
the most promising market in the world for coffee growers and international coffee chains, with the rise of the Middle Class

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KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Why is the Chinese Coffee Market important?

Hanging out in the cafes with the latest drinks represents a new lifestyle choice for Chinese urban consumers. As their standard of living improves, Chinese consumers like to explore new products and experiences, especially Western Brand…..

Coffee consumption in China

While per capita coffee consumption in China remains relatively low (three cups per year compared with 250 in the United Kingdom and 363 cups in the United States), total consumption has increased at an average annual rate of 16% over the past year.source

Influence of Giants

International coffee chains such as Starbucks are rapidly expanding their footprint: the company has tripled its number of stores in China, from 1,017 in 2011 to 3,300 in 2018. The online data show a similar growth pattern: In the last 12 months, 18 million Chinese consumers have bought RMB 2.5 billion of coffee products, up 18 percent year on year.

Starbucks is opening 3000 new shops per year in China

China’s coffee market has been drawing global attention. Starbucks’ recent plan to open 3,000 new shops over the next five years is just one of many developments highlighting China as a rising coffee-consuming country. 

China is on track to follow the US  to become one of the largest coffee consumers in the world. China’s craze for coffee at this time is very similar to that of Japan 

Luckin the challenger

Luckin Coffee has quickly become the 2nd largest coffee store in China after Starbucks. As of March, it has opened 2,370 stores, very fast expansion, mostly in office buildings in 30 cities and sold 90 million liters of coffee per year, and already serves 18 million Chinese Coffee Clients. 

This ambitious Chinese coffee brand aims to have 4,500 stores throughout the country by the end of 2019.

Opportunities for New coffee Brand Store and online consumption

The world’s second-largest economy offers growth because of its increasing demand base and growing purchasing power of the Chinese young generation. 

What Chinese Distributors are searching for? 

Chinese distributors are searching for Coffee Brands, not raw material, but a real international Brand. They want high-end and premium Brands, that are easy to resell to restaurants, or on the internet. 

Chao & Sanchez Distribution recently purchase several million orders for Lavazza Coffee.

“we plan to resell Italian Coffee all over China through our 2300 stores and online resellers. We are actively searching for more than 20,000 other kind of products in our imported chain”.

Prepare a coffee Brand with a great lifestyle experience


And Chinese consumers want what’s good: they are trading more and more instant coffee for freshly made products, as quality and taste become more important. Fresh coffee sales posted double-digit gains in 2017, while instant coffee products performed poorly. 

Alibaba opens a roaster Coffee store with Starbuck in Shanghai.

Luckin Coffee open a Music Coffee in Collab with Netease

Luckin Coffee and Netease Music open first music-themed coffee shop in Shanghai


Online Coffee Market in China

Data from Alibaba’s platforms show that sales of coffee beans and coffee grew 60% faster than those of instant coffee in the last 12 months. Sales of coffee capsules on Alibaba’s platforms have increased tenfold over the same period.

The upgrade for coffee is accompanied by a growing demand for innovative experiences from Chinese consumers. China’s upscale brewery bars have turned coffee shops into attractive places for a cup of Joe’s coffee destinations. Starbucks operates beer bars in one-third of its 3,300 stores in China, where certified coffee masters showcase their brewing expertise.

We can help you to sell your coffee brand in China :

Small Business

  1. Market your Coffee Brand to Chinese Distributors 
  2. Identify Distributors and wholesalers (we have a list yes) 
  3. Contact them, and introduce your Brands/ products to them 
  4. We can be your agent in China 

Ambitious Brand

  1. Brand Building 
  2. Social Media Marketing (WeChat & Weibo ) 
  3. E-Commerce plateform Tmall 

Contact us to know our Pricing (really affordable) and our case studies

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      1. Hi, we poduce, process and
        Export Green Bean Coffee.
        We are looking for market and can provide Type Sample if requested.
        Our quality is PNG Washed Arabica Coffee.

  1. Hi seoagencychina! we are manufacturer of instant coffee in Vietnam. we mainly focus on developing OEM products, we also sell our own brand, but not much. We want to sell our products to Chinese market now. Can you give some tips to develop our brand in China.

  2. We are a imported store chain new, and we are searching to import America, Germany, France & Italy coffee brand like Lavaza, NesCafe… We are searching to contact among the above countries, the fastest-growing Brand of coffee

  3. Hello
    We are an investment group, and we would like to invest in a coffee brand in China, and develop the franchise mode.
    Contact us and tell us more about your project.

  4. Hello,
    We are a store chain store of imported products and we are thinking of a western brand of coffee to resell in our offline and online stores. We would like to collaborate with a premium brand with good branding, and want to make a great partnership with exclusive distribution.

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