How SEO can improve your e-commerce performance in China

According to a Go-Globe infographic, this year Chinese e-shoppers will spend $ 274.5 billion

on B2C (business-to-consumer) sites such as Tmall and JingDong . That number should rise to US $ 440 billion by 2016, and be worth more than e-commerce in the US, UK, Japan, Germany and France combined by 2020. Thanks to its 618 million internet users and 500 million mobile internet users which are still growing numbers, China’s huge e-commerce is on the rise. No wonder Western retailers are rushing to launch their own stores on Alibaba’s brand-oriented marketplace: Tmall.


To succeed in China’s ecommerce ecosystem, having a nice website, and a quality blog is essential, but not enough. The key to success is visibility. Being visible on the Web means to be highly ranked on the result page for search requests made on Chinese search engines. SEO will help increase the qualified traffic on a website and in the meantime up the website’s position on the search engines request results. That is why SEO is a strategic priority for your e-commerce website in China.

Steps for a successful SEO

The most difficult tasks for a website is to attract visitors. A good SEO on Baidu, the leader of Chinese search engines, is an important tool to attract visitors. Working with Baidu means that we need to use a Chinese logic.  An e-commerce website must therefore be in Chinese and hosted in China.

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Here are key points that should be included in the SEO strategy of any e-commerce company in China:

Key Words

Start by determining a list of the best keywords suitable for your e-commerce website. Then the key is to repeat them in the titles and descriptions. Baidu will spot these words and it will help the search engine to get your website to higher positions.

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It is an external link that points to a web page a sort of an exchange of visibility between websites and bloggers. They are taken in account by Baidu in its SEO. The more qualified backlinks you have, the higher you will get on the page rank. It is strongly recommended to use Chinese backlinks only.


Quality of traffic

Attract visitors is our first goal. However the most important is to have a qualified one. Indeed, we have to make sure that the visitors of the website are the targeted ones, those who might be interested in our products. This goal should be reached thanks to the use of keywords and backlinks.

Onsite optimization

Chinese e-consumers are buying on the internet to save time and money. They therefore want to have the most important information at first glance. So that a clear content and with good pictures is a guaranteed Return On Investment. A good content will make sales happen.

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It is also important to note that Baidu cannot analyze Flash and Java items. You will need to give priority to html content.


Baidu is sensitive to the latest information. Update your site’s content as often as possible will ensure a good SEO performance to your e-commerce website in China.

These key points will help your e-commerce website to be highly ranked on Baidu’s search request pages. This good position, will reach targeted e-consumers thanks to the keywords and backlinks strategy.  An optimized website that will appeal Chinese netizens will ensure your website to sell a lot of products provided that you also have:  attractive prices, with a short purchase process, an Alipay facility, an efficient delivery service…

Thanks to an effective SEO strategy, our agency has the opportunity to place your e-commerce website on Baidu’s firsts search results, Contact us!

Learn more about us and our Baidu SEO/SEM Services

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