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The digital behavior of Chinese consumers is of interest to all brands, especially luxury brands. Digitization has broken codes, consumers interact differently, the rhythms are jostled (See now, buy now). A report by Tencent and BCG on consumers’ digital behaviors in the luxury goods market in China sheds light on the subject and its particularities….
Good question: why 4A Big Advertising Agencies Are Dying in China? China is the 2nd Advertising Market in the world, but in this Market, 4A Big Advertising Agencies cannot perform well ? Why? Is there a space for the 4A’s Ad Agencies)? This is a big debate in China, First, watch this video… Really interesting….
Marketers pay attention! Luxury brands pay attention! Tencent and Alibaba, two Chinese high-tech powerhouses, are moving into the digital marketing business. The entering of these to giants is giving a lot of opportunities and challenges for both industries and many sectors. Tencent is owning Wechat, one of the most powerful social media and…
JD.com, aka Jing Dong, is China’s second-largest online market (after Alibaba) and JD Worldwide is the Crossborder Website for JD. You need an agency to integrate this e-Commerce platform About JD Worldwide JD.com is the second-largest B2C e-commerce platform in China, with 188 million active buyers. They have more of a hybrid model today, which…
Dear Alibaba Shareholders, Thank you for putting your trust in Alibaba and me since our IPO four years ago. I am writing this final letter to you as Chairman of the Board of Alibaba. As I told you last month, I will be transitioning the role of Chairman to our CEO Daniel Zhang in September next…
Qatar has luxurious offerings and high level of service making it extremely well positioned to attract Chinese tourists. This article is for Qatar Tourism Professionals The tourism market in Qatar Qatar praises itself to be one the best touristic destinations thanks to the best airline and the best airport in the world, but the…
According to a report published by the Federation of the Swiss Watch Industry, last year the strongest growth in more than five years appeared for Luxury watch exports. Mainland China and Hong Kong are the top two markets for Luxury watches, with sales in mainland China reaching 11 percent of the market. Luxury Watches are…
Nowadays, with the growing consciousness among Chinese consumers about the importance of regular eye checkups and proper eye protection, the eyewear market is rapidly developing over the year. Glasses in China are perceived as an accessory of fashion, which motivates consumers to buy multiple products from eyewear for more fashionable or better-quality options. The glasses…
On social media, every country has its own online marketing strategy. When looking at China, every business has its own preferences when using social media platforms. In addition, if you want to reach the increasingly important Chinese market, you need to know which social media platform they use. Here is 2018 China’s most popular social…
Good news for Israeli tourism business: the governments of China and Israel are developing air connectivity between the two countries and it should lead to a rise in the number of Chinese tourists. The tourism market in Israel According to a memorandum of understanding signed by the Civil Aviation Authority of Israel and its Chinese…
The fitness industry is booming in China as people become more health conscious and aware of the importance of a healthy lifestyle spreads. Gyms, classes, and equipment are in high demand, with entrepreneurs rushing to open new businesses and capitalize on this growing trend. While there are some challenges facing the industry, such as a…
China’s leading position in the world economy is related to the promotion of small business in the country. China presents the biggest opportunity for international small or big business. Chinese consumers are ready to create new relationships with international brands. First of all, if you really want to succeed in the Chinese market, you have…
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