👉 Yes — but only if you’re fast, local, digital, and humble.

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Intro – Mini-story

In 2010, all you needed to succeed in China was a European brand, a glossy product, and a Chinese distributor.
In 2025? That same model will bury you in 6 months.
Because China is still huge, dynamic, and profitable —
— but only for those who’ve made the mindset switch.

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1️⃣ Why China is still an Eldorado (for the right companies)

China is not an underdevelopped country, it is super modern futuristic

✅ Massive, segmented middle class
→ 400+ million consumers with spending power
→ Now split across tiers, interests, and age groups — from Gen Z to Gen X retirees

✅ High appetite for innovation
→ Chinese consumers want new, smart, beautiful, healthy, customized
→ Whether it’s luxury, health, education, food, or tech — there’s demand if you solve something better or differently

✅ Digitally integrated economy
→ Payment, CRM, content, logistics — everything’s smooth and scalable
→ You can go from 0 to 7 figures in revenue in 6–12 months if your funnel is optimized

✅ Ecosystem maturity
→ Full-stack of platforms, agencies, logistics, and local partners → you’re never “alone” if you build smart

✅ Still respects quality and brand heritage
→ French wine, Swiss watches, Italian fashion, Japanese skincare → premium still sells when executed right

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2️⃣ But it’s not an Eldorado for everyone

❌ Not for lazy brands
→ Copy/paste from Western markets? Dead on arrival.
→ You need localized storytelling, local ops, local speed.

❌ Not for arrogant People
→ No, your logo doesn’t automatically mean anything.
→ Chinese consumers are brand-aware, but trust-driven → you earn it.

❌ Not for slow movers
→ You can’t “test” China like a side project. The market moves at China speed.
→ TikTok campaigns, Douyin live-commerce, RED reviews → it’s fast or you’re irrelevant.

❌ Not for disconnected decision-makers
→ Remote-control strategy from Paris, Berlin or New York?
→ Doesn’t work. You need boots on the ground, or locals at the top table.

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3️⃣ The New Rules of Winning in China (2025)

✅ Be China-focus
→ Design for China. Market for China. Price for China.
→ Not “global brand, China version” → but “China vision, global potential.”

✅ Go digital-native
→ Use Douyin, RED, WeChat — not Instagram + Google
→ Track funnels, build private traffic, run campaigns with full attribution

✅ Co-create with locals
→ KOLs, local partners, Chinese team leaders → bring them into the product, not just the promo

✅ Tell better stories
→ China doesn’t buy features. China buys emotions, lifestyle, status, and safety.
→ Localize your story with meaning, not just Mandarin subtitles.

✅ Be insanely fast
→ Campaigns in 2 weeks, feedback loops in 48 hours, product tweaks monthly
→ Test → Learn → Pivot like a Chinese startup

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4️⃣ What Industries Still Thrive in China

🔥 Luxury & Lifestyle → still booming in Tier 2/3 cities
🔥 Health, wellness, nutrition → massive demand for safe & premium
🔥 Education & Edtech → early childhood, soft skills, language, executive training
🔥 Clean beauty & personal care → big demand for natural & scientific
🔥 Food & beverage → healthy snacks, functional drinks, specialty imports
🔥 Smart home, eco-tech, and AI tools → China loves “tech with utility”

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Conclusion – The Real Answer

Olivier VEROT 👉 “Yes, China is still the Eldorado — but it’s not a gold rush. It’s a chessboard.”

Philip GMA 👉 Those who adapt fast, listen well, execute locally and stay humble?
They win.

Those who cling to old models and overconfidence?
They bleed silently and exit in 18 months.

Marcus Zhan “The money’s still here — but it’s for builders, not tourists.”

China’s leading position in the world economy is related to the promotion of small business in the country.

China presents the biggest opportunity for international small or big business. Chinese consumers are ready to create new relationships with international brands. First of all, if you really want to succeed in the Chinese market, you have to make an investment.

courage this trend, the Chinese government has made internal consumption a new priority.

 How Small Business in China should operate ?

 

Research the Chinese market Via Digital

1. China is a big country with nearly 56 different ethnicities, 94% of the population is concentrated in a few regions and the country is constantly balancing between modernity and tradition.
2. Costumers habits are totally different between regions and cities in China. For example,a mini-wage is set on a local level and can be up to twice as high in some areas than others. For example the Wine Business is Promising 
3. China market is a complex market, it is crucial to do a significant amount of research ahead of time in order to successfully adapt your offering to local preferences.
4. Digital Marketing is the Key to enter to the most Digitalized Market in the World

 

Adapting your management style and learning to negotiate

• The Chinese management process is totally different from other regions of the globe and businesses need to adopt a new approach in order to have a cohesive, committed workforce.
• Negotiation in China is a balancing act between showing restraint and patience, respecting the hierarchy, never allowing the other party to lose face, making group harmony and consensus a priority.
• Succeeding in the Chinese market requires patience, research, and investment. Not only are there major differences between China and western countries, but there are also differences within the market itself. It is often best to find an experienced local partner that can guide you.
• With so many cultural differences, administrative hurdles and government regulations, China may seem like an unrealistic goal for many companies; however, it is important to look at the success stories of Ikea, Starbucks, and Apple to see that it is a market with enormous potential.

Marketing solutions to go Digital in China

 

From a B2B perspective, digital marketing is often overlooked. It’s a mistake especially in China. Chinese customers turn to the Internet to find information and experts opinions.

Optimize your website for China

To be visible on the Chinese Internet, there are two other important and essential things: the website has to be translated in the Chinese language and be hosted in China. A website in Chinese is necessary to enter a market and realize branding. This is an efficient solution to increase the popularity of your products, influence consumers with content and design, and develop the image of your company in the country. Moreover, having a website written in mandarin is essential. Chinese consumers spend more than 40% of their daily life on Internet and these internet users trust more Chinese websites than English websites.

SEO & SEM Campaign

A website has to put in action different means to be visible on the search engines by using SEO, natural SEO, but also SEM, Pay Per Click, advertising on forums and backlinks. It is also important to know that the Chinese Internet is very different from the Occidental one. Indeed, Baidu is the leader on Chinese search engines with almost 70% of the market shares. It doesn’t work like Google. For Baidu, the quantity is almost as important as the quality: you need lots of backlinks (links on external websites toward your website) in order to make your website more visible.

 

Moreover, Baidu has its own websites like Baidu Zhidao, Baidu Baike, Baidu Tieba and it sends back 27% of its traffic toward its websites. You also need to be visible on these websites to appear in the first pages on the Baidu’s research. It is thus necessary to do SEO or SEM to have visibility in order to improve the traffic and have more purchase opportunities by increasing the potential customers visits. This article explains how to do SEO on Baidu.

E-reputation

The reputation has a key role in your success to market your product to a market which doesn’t know you. As we said earlier, Chinese consumers go on the Internet to gather information about a business or product, therefore it’s essential to have a good e-reputation with comments and users’ reviews. This is a crucial step in generating leads. You need to ensure the information that Chinese buyers will find your product is great

Italdesign-GMA

 

In order to increase its Online reputation in China, Italdesign contacted GMA. In fact, Italdesign is one of the world’s leading companies in the provision of development services for the automotive industry. They truly understand how much is important to go digital in China if you want to reach Chinese customer and increase your sales.

E-commerce Cross-border

 

Cross-border e-commerce is define as import and export activities of cross-border trade conducted through e-commerce methods by transaction subjects from different customs borders. It is mainly classified into B2B and B2C. Today, e-commerce in china become a big tool of purchasing. Because chinese people middle class is increasing, they can buy more expensive products. The more important access to information open their mind to others countries. They want better quality products. They want to show their purchasing power to the others. This is the reason why cross-border e-commerce increases as fast.

• Tmall

Tmall is one of the most popular Chinese online stores with millions of Chinese sellers and shops, operating on a B2C system. This system allows the sale of goods and services directly, Tmall acts as an intermediary in sales,and offers the opportunity for individuals to open an online shop on a website, as long as potential sellers meet certain requirements.Tmall plays an important role in China because many marketers have the chance to sell their products around Asia and buyers have access to a huge amount of products.

E-commerce In China is no longer just for young, tech Savy millennial as the older generation are catered for with rising of the “silver economy.” The number of people over 60 years old is expected to exceed a whopping 255 million by 2020.

We also have some popular eCommerce platform such as JD.Com, Taobao, Little Red Book…. all of them gemere a big revenue every year in China.

• WeChat or not WeChat ? 

A Wecht store is a web page hosted on WeChat. It utilizes a lot of the WeChat features & interfaces with applications for payment, templated messages and chat functions. It is also a web interface for selling products that is most often linked to a company’s ‘official account’. Payments are made via WeChat’s e-payment wallet service at the swipe of a screen, this lends itself well to impulse purchasing. It is not an ecommerce site as such, it is part of WeChat’s social app with no way for users to specifically search across stores for products through WeChat.

Just creating a WeChat store is not enough you need to drive traffic through marketing strategy to link users from your official account to your Wechat store. There is no ‘organic traffic’ searching for products as there would be on an E-commerce site. Building an engaged following that can re-sell products to their friends is a powerful way of building a WeChat store through online word of mouth. The take home is you need to drive traffic by running campaigns to make your store visible and reputable.

 

GMA : your partner in China

GMA is the top and most visible digital marketing agency in China. We have helped a lot of brand to develop their business in China, by leveraging the latest and most efficient digital tools. Do not hesitate to contact us for more information.