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This article is written in Marcus Zhan about the Top Wellness Products on Tmall China, with tips to open and manage a Tmall store, achieve ROI, and use RedNote to support branding. It also includes a short introduction to GMA as a TP (Tmall Partner), and our great job. 😉 Let’s Go The Rise of…
For many international brands, China looks like a big opportunity. It is huge, fast, and full of potential. But at the same time, it is also one of the most complicated markets in the world. You cannot treat China like any other country. The consumer behavior, communication culture, and media system are completely different. By…
When a brand invests in Tmall, the first question is always the same: What will be my ROI? Tmall is one of the most powerful e-commerce ecosystems in China, but it is also one of the most competitive. Success depends not only on money but also on execution ; content, page design, reviews, discounts, and…
I am Marcus Zhan, and Marcus Zhan is a senior e-commerce and Marketing trategist at Gentlemen Marketing Agency (GMA) I have more than ten years of experience helping international brands launch , like Fererro and scale in the Chinese digital market. My focuses on e-commerce, Brand reputation and Digital growth strategies I will explain today…
I am Marcus Zhan is a senior e-commerce and Tmall Digital strategist & Managing partner at GMA Gentlemen Marketing Agency in Shanghai. What is Tmall and Why It Matters for International Brands Entering China China is the biggest e-commerce market in the world. It is also the most competitive one. For international brands that want…
When you want to do SEO in China, Baidu is the most important search engine to understand. It has its own ecosystem, different from Google, and uses different rules for ranking. To win on Baidu, you must use the right keyword research tools. In this article, I will explain the main tools we use for…
China’s cosmetics market is booming at $78 billion projected for 2025, with e-commerce platforms like Tmall and Douyin driving sales amid economic shifts; brands focus on premium positioning to counter dips, emphasizing digital ads and personalized offers. On Red, (xiaohongshu) we have a monthly average views hitting 100 billion for cosmetics tutorials in 2023. CRAZY…
Article done by marketers that work on the ground. If you’re a chocolate Brand looking to break into the Chinese market, this blog post is for you! We’ll walk you through the step-by-step process of how to start selling your chocolates in the China F&b market, from initial inquiries to final delivery. Keep reading for…
With over a billion population and the Chinese economy gaining strength, businesses from across the globe are making a beeline towards China, targeting Chinese customers. The Chinese millennial is well educated with close to a quarter of them attending high school or even university and having well-paid white collared jobs. They are tech-savvy and quality…
🧠 The Secret Behind Douyin’s Algorithm: How TikTok China Knows What You Want By GMA – Experts in Digital Marketing in China 📢 Douyin Lifts the Curtain In September 2025, Han Shangyou, President of Douyin (TikTok’s Chinese counterpart), did something rare: he revealed the core mechanisms behind its famous recommendation algorithm. Through the newly launched…
2025 Content Marketing in China: Don’t Screw It Up Everyone talks “content is king” in China. True. But most brands? They fail because they repeat the same dumb mistakes. If you want to win, avoid these traps: ❌ Top Mistakes That Kill Content Marketing in China No clear strategy → You waste money, no KPI,…
As a Brand Director, Here’s My Take on China’s Digital Marketing Landscape in 2025 The wild era of traffic arbitrage is over. In 2025, the battlefield for consumer brands in China has shifted from traffic harvesting to mindshare competition. I am Johnny Mikeal, brand director in China of FMCG brand. Johnny Mikeal, “Consumers are smarter….
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