MARKETING TO CHINA AGENCY

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Douyin (Tik Tok): Best Tips Brands Need to Know in 2024
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Douyin (Tik Tok): Best Tips Brands Need to Know in 2024

What is China’s most popular app in 2024 ? Douyin, not WeChat 2h average per day, Douyin Tiktok is Addictive You’re probably thinking about WeChat but no WeChat now has a serious competitor whose meteoric rise has taken WeChat owner Tencent by surprise. Best Tips for TikTok in China Successfully navigating Douyin, the Chinese counterpart…

Lego In China: A Case Study For Any Toy Brand
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Lego In China: A Case Study For Any Toy Brand

In 2015, Lego, the Danish toy manufacturer famous for its plastic brick toys, ventured into China’s vast toy market. Despite encountering various difficulties and obstacles, the company persevered and achieved remarkable success. In this blog post, we will explore Lego’s approach to entering the Chinese market and their strategies for overcoming cultural differences, intellectual property…

What are the Biggest Challenges of B2C Brands in China in 2023?
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What are the Biggest Challenges of B2C Brands in China in 2023?

25 Challenges that international brands may face when operating in the Chinese market, along with examples of brands Olivier VEROT founder GMA Focus on building trust and credibility – in China, reputation is closely tied to trust and credibility. Trust is based of Guanxi . Brands should focus on building trust with customers, distributors and…

Chinese young rich kids, the perfect target for International Brands
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Chinese young rich kids, the perfect target for International Brands

China’s young rich are riding the tech boom, but most of rich kids come from their family. The Chinese young rich kids are the perfect target for brands. They play an important role in China’s booming luxury market, mostly because their parents have money to spare and they are a generation of people who grew…

Roblox’s Metaversal goldmine tapped by beauty house Givenchy
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Roblox’s Metaversal goldmine tapped by beauty house Givenchy

Brands looking to develop their virtual roadmaps or interact with untapped communities have turned to game platforms as their first port of call. This immersive opportunity is now being offered to fragrances. Givenchy Parfums launched its own world on the global gaming platform Roblox on June 13. The Givenchy Beauty House, in partnership with Swedish…

The plant-based market in China: the Eat Just case study
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The plant-based market in China: the Eat Just case study

Chinese citizens, thanks to the outbreak of Covid-19 and the new awareness of the importance of the origin of protein sources, are moving towards vegetable substitutes for meat much faster than before the pandemic. This could also have consequences on a global level, given that China is the largest consumer of meat in the world,…

How is Starbucks Staying on Track with Competitors in China?
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How is Starbucks Staying on Track with Competitors in China?

Starbucks continues to expand its market share in China. By the end of last year, it has already reached 13,5 million active users in 4,600 stores all over the country and had opened many new stores even during the pandemic crisis. How is it possible? Starbucks keeps growing during the pandemic in China The well-known…

McCafé’s expansion project of US$380 million in Chinese coffee market
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McCafé’s expansion project of US$380 million in Chinese coffee market

McDonald’s China coffee brand McCafé announced that it will invest 2.5 billion yuan in the next three years to accelerate its expansion in the Mainland China coffee market. By 2023, there will be more than 4,000 McCafé shops in China. ”The Chinese coffee market is booming. Consumers understand and love coffee better. Today, we are…

Why do some luxury brands fail in China? A lesson of Shanghai Tang
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Why do some luxury brands fail in China? A lesson of Shanghai Tang

Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao (旗袍)in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a significant part of…

The Ascent and Fall (and Ascend?) of Shanghai Tang
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The Ascent and Fall (and Ascend?) of Shanghai Tang

Great start for Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao (旗袍)in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a…