Since 2011, the number of mobile subscribers has been growing, reaching almost 1.3 Billion on March 2015.
Inside this number, 50% also uses 3G/4G on their phones.
By the end of 2013, the world counted 6.8 Billion of mobile users and on 2012, 1.6 Billion uses 3G/4G. Thus, China represents, by itself, most of the worldwide mobile users. On December 2014, Chinese mobile broadband subscribers hit 46.3% of the total amount of mobile users. Recently, according to the Ministry of Industry and Information Technology (MIIT) of the Chinese government, 900 millions of Chinese people use internet on their smartphones. However, this growth seems to slow down a little bit since the beginning of 2015.
Mobile broadband (3G/4G) subscribers in China.
On March 2015, the 4G users amount kept growing with a growth of more than 23 millions of users. China is ready to move on to a faster internet connections. The three telecom giants of China (China Telecom, China Unicorn and China Mobile) were handed over 4G licences and they were given permission to operate the own Chinese 4G services within the country. This will sure help to faster internet over the next few years.
Since a few years now, it has been developed new online payment systems to increase and make the online shopping easier. Those systems allows customers to have access to banking services anywhere, at any time. Thanks to that, users can check their bank status, make bank operations or pay whenever they need, wherever they want.
This penetration of mobile payments systems has changed the purchasing habits of Chinese online consumers, now most of them make purchases via their smartphones.
Chinese uses mobile broadband mostly to go on social networks like the most popular messaging app in China, WeChat but also to watch TV, movies or dramas. Also, Chinese consumers spend a lot of time and money on mobile games which help to increase the use of mobile broadband.
The mobile internet market
In China, most pages viewed on Internet are viewed via mobile devices. It helped to create a new way for compagnies to attract consumers and thus to build a new market.
According to a 2012 report released by Baidu, more users access the Internet via mobile device around 8 AM in the morning and 10 PM at night. It shows the mobile advantage “wherever and whenever” which permit to people to stay connected 24/7 and to compagnies to catch the attention of consumers by using different ways, at any time.
Internet giants, with website using responsive design can reach a greater number of people, from the biggest cities like Beijing to the most remot corner of Yunnan.
Will digital marketing have to change its name into mobile digital marketing? Longer but definitely closer to the truth. If you want to know more about how to take advantage of this, contact us!
Source Sina Tech.
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