Top 5 digital marketing tips in China
China economics is still growing faster and faster and a lot of companies come there in order to take advantage of this opportunity. Numbers of business increased, competition is beginning rude and customers are more and more demanding.
To face this competition and answer the best to the client demands you have to be adapted to the way they consume.
The 21st century in China is the digital era. Here, we will introduce you 5 tips which will allow you to use this way to sell the best your products
SEO, what are the main differences with what we know?
As you have to know, Google doesn’t exist in China, for some reasons, it is blocked so only a few people can have access to it. Then, it is useless to do an SEO campaign with Google.
Although Google is not famous in China, some other search engines are very often used by people. So, you can do an SEO campaign on other Search Engines.
Baidu, Chinese Google
As you may know, Baidu is the second most used SO in the world with an almost total monopoly over the Chinese market. So, to be viewable on the Chinese internet, you have to master how to do a good SEO campaign on this search Engine. First in order to be recognized by Baidu, you had better translate your website in Chinese and to be host in China. Hong-Kong can be a good alternative. Furthermore, you have to know the most efficient keywords. As Google, you can choose a long tail strategy (more focus on people look for, less result but more efficient). Then, when you will appear on Baidu first page, the first part of the job will be done.
Online selling platform: The favorite Chinese canal
With the fast improvements of the Chinese digital, people are using more and more their device to buy products or services. Meanwhile, before people start to buy on a new website, they need to trust it and that’s the reason why online selling platforms are the best way to sell your products. So our advice is you have to use your website as a showroom and then sell on platforms like Tmall, which is the most used in China. The other interesting thing with the platform is that you can use it with every device, and in China people use more their mobile devices than their computers (70% of users assume that they’ve already bought something with their phone).
Be mobile friendly
As we just said, mobile is taking bigger and bigger importance in the world of e-commerce. In order to take this advantage, you have to be adapted to the people need. And what they need? To buy in the easiest way that they can. There are so many ways to manage this new trend (apps, mobile website…) but what we advise you to do is a responsive website. A responsive website is a site which is the same from one device to another. Using this way will allow you to get more loyalty and trust from your customers who will never feel lost.
Interesting article about China sold almost 500m smartphones in 2015, and other crazy data.
Social medias, to give a human aspect to your brand.
What’s better to make closer your company to your customers than to stay in touch with them? In order to keep this proximity, you have to be aware of which one are the most famous in the Middle Kingdom to catch users in the best way. You can consider that the two most important are Weibo and Wechat. With respectively 200 and 600 million users, these social medias are essential in your digital marketing strategy in China.
In your social media strategy, you will find different ways to attract customers and keep them loyal. To hire a KOL will give be worth it for you. A key opinion leader is someone who has a huge community behind him, from a celebrity to a blogger, this kind of people are able to manage a lot of persons and their behavior is seen as an example. If you are able to make one of them using product or service from your company, people will imitate the behavior of their idol.
Always transmit a positive image of your brand
If you have to remember one word in order to succeed in your digital marketing strategy in China, this word has to be: e-Reputation. What is e-Reputation? We can define it as which message spread the internet about your company. The Internet has the different way to spread a message: If you are viewable or not Is important about your reputation. If you are not able to appear easily according to people demand, it means that you failed in your strategy. Social medias are also ways to build (or ruin) an e-Reputation. There are people can share their opinions about the experience they lived with your product and it can help (or totally not) to boost the sales. Finally, some websites like forum specialized in specific topics are really important to your reputation.