MARKETING TO CHINA AGENCY

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How and where to sell a tech brand in China?
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How and where to sell a tech brand in China?

China is a huge and growing country. The Chinese market represents an incredible opportunity to do business, especially in the tech sector. Technology spending in China reached US$174 billion in 2020. The tech market in China The middle-class population is growing over time. Current estimates put the size of China‚Äôs middle class at 400 million people. People…

57% of advertising budgets in China are “Online”

57% of advertising budgets in China are “Online”

China is the second largest advertising market in the world. 57% of advertising spending will be spent on the Internet this year, according to GroupM. But the new report also indicates that China’s rapid growth in digital spending is losing steam because almost everyone in urban areas has maintained digital access and the era of…