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How and Where to Sell a Tech Brand in China?
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How and Where to Sell a Tech Brand in China?

China’s tech market has witnessed remarkable growth over the past few decades, establishing itself as a global powerhouse. With a population of over 1.4 billion people and a rapidly expanding middle class, China offers a massive consumer base for tech companies. The Chinese tech market is known for its innovation and competitiveness. It is home…

57% of advertising budgets in China are “Online”

57% of advertising budgets in China are “Online”

China is the second largest advertising market in the world. 57% of advertising spending will be spent on the Internet this year, according to GroupM. But the new report also indicates that China’s rapid growth in digital spending is losing steam because almost everyone in urban areas has maintained digital access and the era of…