Keyword Research On Baidu: Easy Way To Find Your Chinese Keywords

Keyword Research On Baidu: Easy Way To Find Your Chinese Keywords

Are you scratching your head over keyword research on Baidu? Believe me, I’ve experienced that exact same struggle while trying to reach the Chinese market. After much trial and error, coupled with thorough research, I came across effective methods that not only helped in finding the right keywords but also optimized them effectively for Baidu’s search engine.

Let’s dive into these simple yet powerful techniques that could turn around your SEO game in China!

Cost-Effective Agency

KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Key Takeaways

  • Keyword research on Baidu is essential for businesses targeting the Chinese market.
  • Brainstorm stem keywords and expand your list using tools like Baidu Keyword Planner to find relevant Chinese keywords.
  • Analyze keyword demand and value to prioritize and choose targeted keywords for better visibility on Baidu.
  • Understanding the differences between basic keyword research for Baidu and Google, such as the importance of long-tail keywords and potential translation issues.
Baidu advertising: statistics

Ultimate Guide to Baidu Keyword Optimisation

Brainstorm a List of Stem Keywords

Let’s begin with brainstorming a list of the best keywords (stem), the start of the keyword research. This part is kind of like building the base for our keyword research on Baidu. I sketch out root words that make sense for the site or business.

These form a starting point for creating potential keywords. By doing this, I discovered Chinese words that are fitting and can help in bettering our website for Baidu SEO. It’s easy and does not take much time!

Expand Keyword List

I look at building my list of keywords as a critical part of keyword research on Baidu. In this step, I take the main “stem” keywords and grow them into a larger set. To do this, I often use tools like Baidu Keyword Planner or Google Keyword Planner. These tools show me more words linked to my main keywords.

The Baidu Index is also very handy at this stage. This tool tells me how many times people search for each word on Baidu. It even shows trends over time! With all these steps, I can create an expanded list of Chinese keywords that help me reach out to more users in China.

Analyze Keyword Demand

Let’s dive into keyword demand. It tells us how often people search for a word. This step in the Baidu process is key to effective keyword analysis. With tools like Baidu Keyword Planner, you can see which words are popular and worth your time.

You don’t want to waste energy on words that no one looks for. Use this tool to focus on valuable, high-demand keywords instead. It will help raise your chances of getting noticed online. So, take a good look at what’s hot on Baidu and plan your strategy around it.

Baidu keyword tool

Analyze Keyword Value

Analyzing the value of keywords is an important step in effective keyword research on Baidu. By understanding the demand and competitiveness of different keywords, businesses can prioritize their marketing efforts and increase visibility in China.

Baidu Keyword Planner is a useful tool that can help analyze the value of keywords for Baidu SEO. This tool provides insights into search volume, competition, and suggested bid prices for different keywords.

By utilizing this information, marketers can make informed decisions about which keywords to target in order to boost their sales and reach their desired audience effectively.

In addition to using Baidu Keyword Planner, it is also beneficial to consider other factors when analyzing keyword value on Baidu. These include looking at trends in search behavior specific to the Chinese market, identifying popular long-tail keywords, and evaluating the relevance of keywords to your business goals.

Long Tail Keywords

Since Baidu is the largest search engine in China, understanding the competitive environment is crucial for successful keyword research. By evaluating and optimizing your keywords on Baidu, you can improve your position in the competitive market.

Prioritize and Choose Targeted Keywords

Effective keyword research on Baidu involves prioritizing and selecting the right keywords for your business. This step is crucial because it helps you focus your efforts on reaching the right audience in China.

To prioritize and choose targeted keywords, consider several factors. Firstly, think about cultural context and understand what terms resonate with Chinese users. Secondly, analyze user behavior to identify search trends and preferences.

Lastly, take into account the competitiveness of certain keywords to ensure you can rank well on Baidu’s search engine results pages (SERPs). By considering these factors, you can optimize your website or content for targeted keywords that will drive relevant traffic on Baidu and improve your visibility in China’s digital landscape.

Step-by-Step Guide for Tracking-Keywords on Baidu

Key Differences Between Keyword Research for Baidu and Google

Importance of Long-Tail Keywords on Baidu

Long-tail keywords are really important for improving your website’s ranking and getting more visitors to Baidu. They work differently than popular keywords on Baidu. To do well, you need to use long-tail keywords in your Baidu SEO strategy.

Long-tail keywords can help you rank higher and increase sales in China. So, if you want your business to succeed on Baidu, make sure to focus on using long-tail keywords effectively.

Translation Issues

When conducting keyword research process on Baidu, it’s important to be aware of translation issues. Baidu’s search algorithms consider the context of search queries, which can present challenges in translating keywords for Chinese SEO.

However, Baidu offers a helpful dropdown list feature that suggests relevant and popular associated phrases when typing a keyword. This can assist in identifying potential translation difficulties and ensure accurate optimization.

Utilizing tools like Baidu Keyword Planner can also aid beginners in identifying these issues and tailoring their translation strategies accordingly. It’s worth noting that link quality may impact the accuracy of translated content on Baidu, as it is not as proficient as Google in determining this factor.


Top Tools for Tracking Keywords and Baidu Keyword Research

Baidu Index

To effectively conduct keyword research on Baidu, the Chinese search engine, it is essential to use the Baidu Index tool. This free tool provides valuable insights that can help you understand the Chinese target audience and find the right keywords for your business targeting China.

With the Baidu Index, you can track keyword performance and analyze keyword demand. It’s a must-have tool for anyone looking to optimize their presence on Baidu and reach a wider audience in China.

Plus, tools like Semrush and Ahrefs can also be used to effectively track keywords on Baidu. So, make sure to incorporate the Baidu Index into your keyword research strategy for successful online marketing in China.

Baidu Index

Baidu PPC Keyword Tool

The Baidu PPC Keyword Tool is an important resource for conducting keyword research on the Baidu search engine. It’s a valuable tool for tracking keywords and improving SEO strategies.

This tool, known as the Baidu Keyword Planner, is considered the most accurate instrument for enhancing search engine keyword ranking on Baidu. If you have a Baidu PPC account, you can use this free tool to understand the Chinese market better and target your ads to reach Chinese consumers.

With its comprehensive and powerful platform, Baidu can help businesses effectively promote their products or services in China.



When conducting keyword research and tracking Baidu, 5118 is a helpful tool to consider. It is specifically designed for finding your Chinese keywords easily.

Tenba Group recommends starting with keyword research as the first step for successful China SEO. With 5118, you can analyze cultural nuances and user behavior to identify stem keywords that will help improve your search engine rankings on Baidu.

So if you’re targeting the Chinese market, give 5118 a try for efficient keyword research and tracking on Baidu!

5118 keyword tool


Chinaz is a helpful Baidu keyword research tool and tracking. It’s associated with other tools that can make your search engine optimization on Baidu easier. With Chinaz, you can analyze keywords based on daily searches, traffic, CPC, and related keywords.

It’s free to use and can be accessed by anyone with a Baidu PPC account. So, if you’re targeting the Chinese market, using Chinaz can really help you find the right keywords for your business.

Plus, Baidu also offers other useful tools like Baidu Trends and Baidu Index to understand user behavior and search metrics for determining keywords.

Aizhan Keyword Tool

The Aizhan Keyword Tool is a helpful website for conducting keyword research on Baidu, the famous Chinese search engine. It offers a user-friendly tool that has long-tail keyword suggestions based on a core keyword entered by the user.

This can be valuable for marketing managers who want to optimize their content for Baidu and attract more Chinese customers. Additionally, the Aizhan Keyword Tool allows you to track the performance of your keywords on Baidu, helping you monitor the effectiveness of your marketing efforts.

Overall, this tool can be an effective resource for marketers targeting the Chinese market.

case-study general DC real estate scaled

Baidu Webmaster Tools for Tracking Organic Keywords

One useful tool for tracking organic keywords on Baidu is Baidu Webmaster Tools. It’s free and provides valuable insights into keyword data and Baidu analytics. You can use this tool to monitor and improve keyword ranking, and your website’s visibility on the Baidu search engine.

Try to use the Baidu Webmaster Tools and you’ll be able to understand Baidu’s search algorithms better and optimize your SEO strategies accordingly. This way, you can increase your website’s chances of ranking higher in the organic search results on Baidu.

AccuRanker for Tracking Keyword Performance

I use a tool called AccuRanker to track how well my keywords are performing on Baidu, the popular Chinese search engine. With AccuRanker, I can monitor the organic search results and see where my website ranks for different keywords.

It helps me find Chinese keywords and keeps track of their rankings over time. I also like that AccuRanker allows me to analyze cultural nuances and user behavior on Baidu so I can optimize my keyword research.

This way, I can identify stem keywords and analyze their potential return on investment for creating content. Overall, AccuRanker is a valuable tool for tracking keyword performance on Baidu and improving my online presence in China.


We Are Experts in Baidu SEO!

Keyword research on Baidu is crucial for businesses targeting the Chinese market. By understanding user behavior and cultural nuances, we can find the right Chinese keywords that will drive targeted traffic to our websites.

With tools like the Baidu Index and Baidu Search Console, conducting keyword research on Baidu becomes easier and more effective. Don’t miss out on this important step in your China SEO strategy – start researching and optimizing your Chinese keywords today!


Leverage our 20 years of experience to conquer the Chinese market. Our agency specializes in decoding user behavior and cultural nuances, crafting the perfect Chinese keywords to drive targeted traffic. Don’t miss this crucial step in your China SEO strategy.

Contact us now and seize success in the Chinese market.

contact us

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *