Australian Homelift Brand in China

Attract Chinese Homelift Consumers in China.

The Brand & Campaign Context

Our client is a relatively young business, and we’re very proud of their rapid growth, strong investment, innovative products, great team, the relationships they're building with domestic and overseas distributors and how we are getting noticed – and rewarded – by our industry and the wider business community. But for us, it’s all about customers; the homeowners who install the products and use them on a daily basis. Their homelift products really do make a difference to their customer's lives; have a look at their customer stories or browse some of the customer letters they have received. Our agency helped the brand spread its brand awareness through Baidu SEO & pay per click campaigns.

Results

Brand Awareness

In March, our total unique visitors have increased by 29%, but the bounce rate has increased by 5.71% as well
In March, according to the leads report provided by Shirley, 28% of leads are from SQ is a prove that Baidu SQ is a good landing for leads
Small leads growth compared to 29% growth of UV

Baidu SEO

Optimize the AdWord
Optimize the matching pattern of keywords
Delete useless search keywords

Baidu PPC

Optimize the unit price of keywords, to improve the ROI
In March, 84.7% of traffic comes from mobile end. CPC has increased both on mobile and PC end
Top spend keywords are focusing on 2 floor home lift, CPC increased in general, need to optimize bidding strategy.

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