Chinese search engines continuously see their revenues grow. They have experienced an increase of 36% between 2014 and 2015, and of 25% from Q1 to Q2 in 2015. In the second quarter of this year, their earning had reached 20.03 billion yuan.

Also: China search engine Baidu’s revenue jumps 36% on advertising

Revenues of China Search Engine Enterprises


Which factors impact the search engine market ?

A few factors influence the search engine market. First we can see that the weak macroeconomic environment has had a negative repercussion on the market. On the other hand, the mobile canal has had a positive impact on their revenues. The mobile market is indeed still (always) booming and mobile searches have boosted the whole activities of search engines.

More: China’s mobile search market insights in Q3 2015

Who is leading in China on the search engine market ?

The search engine market is largely dominated by Baidu. The giant’s total market share gained some more points from Q1 to Q2 in 2015 and reached nearly 83% in this year. Its followers are Google China with 8% market share, Sogou with 4.5% and 360 Search with 3.6%.

BAIDU - Offices

We do not expect this evolution to change and we will be awaiting some more promising numbers next year.

Further readings:

  1. Landscape of search engines in China
  2. Baidu grows stronger as China embraces mobile internet usage

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