Italian Luxury Cosmetics Brand in China

Attract Chinese Italian Luxury Cosmetics & Beauty Customers in China.

The Brand & Campaign Context

Our client is an Italian Luxury Cosmetics Brand. Originally the brand is a license for cosmetic products created by a stylist, and property of the L'Oréal group since 1988. The brand's line of perfumes was created in 1982. Distributed by the company Helena Rubinstein, the activity was taken over by the L'Oréal group in 1988. Well-known today for its high-end cosmetics lines, the brand is designed with elegance and sophistication in mind. Makeup and skincare are created from the finest materials. Since the brand is already existing in the Chinese market, during the preliminary talks it was outlined that our approach will be focused on e-reputation, as luxury products need to have a great e-reputation to be successful in China.