French Fashion Outlet in China

Raise the Awareness and E-Reputation of French Fashion Outlet to Attract Chinese Customers.

The Brand & Campaign Context

The resolutely modern architecture of this outlet in Paris gives place to raw materials such as concrete, wood, and glass. The shopping mall is organized around 3 open-air patios. As the customer walks through the center, he is surrounded by a 4,400m2 glass roof so that he can, no matter what the weather, have a pleasant shopping experience. The brand is a well-known destination for shoppers all over Europe but it was still lacking visibility in China compare to the famous Galery Lafayette. Even tho, the mall sells Lafayette products. They are the biggest outlet store in France, selling discounted fashion brands all year long but also furniture and interior design products as well as pharmaceuticals products. In short, a mall where it is good to be shopping. More than a mall a destination. The main idea of our marketing campaign for our client was to increase their visibility on the Chinese internet as well as to promote it as a travel destination, a point of interest in China. We helped the brand with its Baidu SEO and SEM ranking in China and also created online press releases and travel notes.