International Luxury Brand
Case Study
Our Missions for International Luxury Brand
Consulting Chinese Consumers Insights Team TrainingA Top Luxury Fashion Brand
The Brand & Campaign Context
Hermes is an international brand loyal to traditional handicrafts and constantly pursuing innovation. They have 17 kinds of products such as suitcases, scarves, ties, men's and women's works of art, as well as newly developed furniture, interior decoration, and wallpaper series. A total of 30 branches around the world manage and distribute products in four categories: Hermes Saddles and Leather, Hermes Perfume, Hermes Watch, and Hermes Cattery. They Contacted GMA to help them get overseas Chinese' buying behaviors. GMA also provided the staff with training.
Results
Confidential
Beauty and skincare brands face the same test in China: shoppers research every product on Xiaohongshu before they buy, and a brand they cannot find or verify gets skipped. Honest reviews and a credible presence are what win them over. See how our Xiaohongshu marketing for beauty brands turns interest into sales.
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