International Luxury Brand

Case Study

logo International Luxury Brand

Our Missions for International Luxury Brand

Consulting Chinese Consumers Insights Team Training

A Top Luxury Fashion Brand

The Brand & Campaign Context

Hermes is an international brand loyal to traditional handicrafts and constantly pursuing innovation. They have 17 kinds of products such as suitcases, scarves, ties, men's and women's works of art, as well as newly developed furniture, interior decoration, and wallpaper series. A total of 30 branches around the world manage and distribute products in four categories: Hermes Saddles and Leather, Hermes Perfume, Hermes Watch, and Hermes Cattery. They Contacted GMA to help them get overseas Chinese' buying behaviors. GMA also provided the staff with training.



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