Italian Fashion School

Attract Chinese Consumers in Italian Fashion School.

The Brand & Campaign Context

This Italian School of Fashion & Design is located at Monte Napoleone, in the heart of Milan’s fashion district. Its courses in Fashion, Design, and Luxury Styles are delivered to students ranging from high school graduates to career professionals. It received the ‘Lifetime Achievement’ and ‘Fashion Profession’ awards in 2007. The school in Milan attracts students from all over the world and seeks to expand internationally. The Chinese education market evolves over time, in line with the country’s GDP. The demand for private education has become more diversified in China, and investment now comes from both local and international players. The next trend expected in 2017 is the growth of online education tools: desktop and mobile. As consumers heavily rely on recommendations, it is crucial for your institution to be visible online, in order to improve your reputation in the competitive Chinese market. The objective was to increase the visibility, awareness, and reputation of the school for the opening of its branch in China. The school in Milan attracts students from all over the world and seeks to expand internationally.