France Adult Wellness Product Brand

Omni-channel Marketing Strategy for this Sexual Wellness Brand

The Brand & Campaign Context

Dorcel is a well-known adult products brand integrated store in Europe. The brand was established in 1979. They have many adult products brands in different directions and more than 100 well-known adult products brands. When it comes to sexual wellness, china is a tricky market. Indeed from Sex taboo to strict government regulation, brands in this industry are relatively limited and need to be extra cautious as to how they promote themselves. With this in mind, Dorcel and GMA worked for months to design a practical 360 marketing strategy that would help the brand grow its popularity with Chinese consumers (through Chinese social media, SEO, and PR) as well as with Chinese distributors, and hopefully, we will see their products next to Durex in all Chinese convenient stores in a few months. On top of their traditional distribution approaches, Dorcel also is also developping on Chinese (cross-border) e-commerce platform through Tmall Global.