MARKETING TO CHINA AGENCY

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China Market Entry Strategies? It’s Easy If You are Smart about It

China Market Entry Strategies? It’s Easy If You are Smart about It

Entering the Chinese market is a bit like job hunting — you need to grab attention and get yourself through the doors first. This might sound like an oversimplification, but it’s pretty accurate in telling you how to enter the Chinese market.  Despite how the country embraces the consumerism found in other countries, China’s market…

Guide to selling on China cross-border e-commerce platform: Kaola

Guide to selling on China cross-border e-commerce platform: Kaola

China’s e-commerce industry is booming and showing no signs of slowing down, with B2C and C2C sales in China reaching $1.05 trillion and $595 billion, respectively, in 2018. Expected to surpass US retail spending by 2022, China’s e-commerce market is undoubtedly one of the hottest emerging markets. Interestingly, there is a huge demand for foreign…

Tmall vs TaoBao: What’s The Difference?

Tmall vs TaoBao: What’s The Difference?

Taobao and Tmall are two popular online shopping platforms in China. Both of them are managed by Alibaba, but they are different in many aspects.  Despite operating under the same parent company and serving as online retail markets, they have grown differently due to factors including their capabilities, target customer groups, logistics processing, and more. …