MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Starbucks walking into a nation of tea drinkers and turning coffee shops into one of its biggest markets is one of the most studied brand stories in China, and for good reason. It did not win by selling the best coffee, plenty of people argue the coffee is beside the point, it won by selling…
For most of modern history China was a tea country, and the idea that it would become one of the most exciting coffee markets in the world would have sounded absurd. It is no longer absurd, it is happening. Coffee consumption in China has grown fast, a whole generation of younger urban Chinese now treats…
China food industry is booming, and foreign producers are taking notice. Opportunities abound in the burgeoning market for everything from processed foods to restaurant chains. If you’re looking to break into the China market, here’s what you need to know. What are the trends in the Chinese food industry in 2026 ? What kinds of…
Everything is possible in China. Let me tell you about the most spectacular brand resurrection I’ve witnessed in 15 years working in China. In 2020, Luckin Coffee (https://www.luckincoffee.com) was delisted from NASDAQ after a massive accounting fraud scandal. $300 million in fabricated sales. The CEO and COO fired. The company fined $180 million. Western business…
Picture this: You’ve got a killer coffee brand — premium beans, artisan roasting, gorgeous packaging. You dream of selling across China, so you start cold-emailing potential distributors. Days pass. Weeks pass. Replies? Zero. Here’s the truth: In China, no one buys coffee from a stranger in their inbox. They buy from a brand they see,…
🙂 let me break it down for you: China’s coffee industry is on fire right now, and if you’re not paying attention, you’re missing out. Here’s what’s happening—Chinese coffee chains like Luckin startbucks and Cotti are going all-in and expanding like crazy, especially in lower-tier cities. We’re talking serious offer wars. Since early 2023, you…
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