US Dietary Supplements Brand

Health enhancing supplements & personal care goods

The Brand & Campaign Context

Joe McCord, the world-famous scientist known as the father of free radicals, invented the Protandim NRF2 gene activator in 2003 after 40 years of dedicated research, which can help the body effectively eliminate harmful free radicals. Its company, LifeVantage, was founded in 2003 and is headquartered in Salt Lake City, Utah. Initial products are sold on traditional shelves. In order to cater to Chinese consumers' buying behavior, LifeVantage wanted to have a deeper understanding of the Chinese market and better communication with consumers. Then, they contacted GMA to help them build a communication bridge in China through reputation building and lead generation using tools such as Chinese forums and Q&A and Wechat H5 mini-program and official account.