Japanese Long-history Sake Brand

Japanese high-end sake brand

The Brand & Campaign Context

Kuheiji Brewing company has been established for 373 years and has a long history of rice winemaking. Jiuheji Kuano decided to change the traditional business philosophy of making sake wine. He got his inspiration for making sake wine from the French winemaking process, and tried innovative brewing process in a more ingenious and scientific way, so that sake could present its original and unique flavor. The innovative Japanese Sake brand was looking for a way to expand their business and gain preference with consumers in China. This, they contacted our agency, as we specialize in marketing alcoholic beverages; including those which are premium liquors such as sake or scotch whisky (among others). We crafted an effective digital strategy that would help them get more awareness among people who love this type of liquor.