French Bottle Packaging Manufacturer

Expert in Packaging Machine

The Brand & Campaign Context

Jean Jacques Graffin founded Serac packaging machine manufacturer in France in 1969. After more than 50 years of development, Serac has become a global group with more than 600 employees. Meet the expectations of future customers, comply with environmental and safety regulatory requirements, and constantly find ways to achieve excellence... Innovation is also a key factor for Serac group to combine progress and competitiveness. SERAC also included China as one of the business destinations in their long-term business plan. Therefore, they contacted our Agency to help them develop a specific B2B marketing strategy tailored to the Chinese market.