Baidu Advertising – Baidu PPC Account + Paid Search Ads

Baidu SEM - PPC in China

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How do we help you with paid advertising in China?


We analyze and assist you in developing a strategic plan

Our Chinese team

With our expertise, our Chinese team know all the different methods to help you with Baidu advertising

Online marketing

We guarantee results on your campaign


We will send you a detailed report every month and an analysis of the results

Baidu PPC Campaign

We help you register a paid add account and run great campaigns for you

Chinese Native Ads

We help you navigate through China complex native ads eco-systeme

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The following case studies are example of companies that trusted us to take care of their digital marketing campaign in China.


Setup Baidu ads account

Baidu is the most used search engine in China. It is necessary to be referenced because it is the most used source for information. Although Google is the most used search engine in the world, it is, however, unavailable in China because of censorship. To be in the top search results, it is important that your website is translated into Mandarin. The algorithms Baidu promote websites in Mandarin. Baidu advertising is the leading search marketing and advertising platform in China. GMA has helped hundreds of international businesses succeed on Baidu. The experience we’ve gained from various industries from travel to education to real estate to fashion gives us the leadership to implement detailed Baidu paid search strategies no matter which industry you are from. We can have a good ranking on Baidu. What You Need to Do Before Setting Up a Baidu Advertising Account Setting Up A Chinese Website Verification and Submission of Supporting Documents Planning Your Baidu Advertising or PPC Campaign Finalising the Contract, Paying the Deposit and Activating Your Baidu Account


selection keywords and ads on Baidu SEA Baidu offers paid advertising, which is almost similar to Google’s AdWords services. The main advantage of using paid advertising is that it helps you to reach a large number of Chinese audience at the right time. When customers are actively searching for your products or services, then they will see your advertisements, and it can easily persuade them to visit your webshop. One of the most important aspects with Baidu paid search is defining the keywords. You have the option to use general or specified keywords. General keywords will boost the volume of impressions for your ads, as they will be targeted on more general search queries. Specific keywords will increase the probability that your ad is showing to the people who are actually interested in purchasing your product. SEM is a digital marketing strategy to promote your website on search engines like Baidu, Sohu, and Qihoo 360. The main difference between SEO and SEM is that it includes banner advertising which increases visibility. SEM is more effective as compared with SEO because this strategy brings more visitors and backlinks and provides good ranking with its stability and predictability. SEM is more easily accepted by customers.

Optimization results

Tracking performance In search engine optimization(SEO), Performance tracking is critical to success. We are professional SEO track data about rankings, referrals, links, and more to help analyze the SEO strategy and create roadmaps for success. Our performance tracking of each traffic source for your site, including: Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes, etc. Referral Traffic: From links across the web or in a trackable email, promotional, and branding campaign links Search Traffic: Queries that sent traffic from any major or minor web search engine GMA focus on increasing website traffic as a means for potential Chinese customers to call your office for more information about your products or services. To determine the most effective methods, we need to know what is your expectations. Our Digital Marketing team knows that having the best tracking available to gauge your online campaign’s performance is capital to get your ROI.


Retargeting is a marketing strategy which helps to convert window-shoppers into buyers. Usually, 2% of shoppers convert on the first visit to an online store. Retargeting will bring back the other 98%. Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or customer) Retargeting campaign generates massive online sales by keeping your brand high and bringing “window shoppers” back when they’re ready to buy. When your customer sees your retargeting ads, your brand or company gains traction and more recognition. The best-performing retargeting strategy has a clear call-to-action and promotes an offer.


The Chinese digital advertising market is incredibly fragmented. DSP(demand-side platform) Ads is a service that handles the bidding and purchasing of auction-based online advertising, and most often used by advertisers and agencies to help them buy display, video, mobile and search ads. DSP provides the advertisements, such as banner graphics, along with the desired target market or markets and your maximum budget. DPSs can be used to buy most types of digital advertising, including display, mobile, search and video. DSPs automate the ad-buying process, reducing the need for back-and-forth negotiations between media buyers and sellers. DSPs can pull in data from multiple sources to target audiences and inform bidding strategies.

Ads on Baidu Platform Zhidao-Baihao-Tieba

Baidu Zhidao( Knows) is a Chinese language collaborative Web-based collective intelligence by question and answer which is owned by Baidu. It’s China’s equivalent to “Quora” or “Yahoo” Answers and one of the most linked knowledge base sources. Baidu Zhidao Marketing is an alternative strategy to get to Baidu top search results. Baidu pay per click advertising, include: Baidu pay per click keyword search: This is similar to Google AdWords search engine marketing platform. GMA can help with translating documents and setting up Chinese language landing pages. Baidu displays ad network: Users of a Baidu pay per click account can also use Baidu’s content network, very similar to Google’s display network. Baidu Brand Zone: Brand Zone offers a fixed price eye-catching brand logo, company introduction, and tailored content. It is a product exclusive to Baidu.


China SEO Agency

Gentlemen Marketing Agency has years of experience working with brands, big companies as well as smaller ones. We work with clients from every industry and help them get the best online image they could have in the Chinese market.

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Are Baidu Ads effective to sell in China?

They are ! With Baidu Ads, you’ll get visitors and conversion from a Baidu ads campaign. However the results won’t be as good as if you had multiple channels campaigns going on.

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