Baidu Advertising – Baidu PPC Account + Paid Search Ads

Baidu SEM - PPC in China

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How do we help you with paid advertising in China?


We analyze and assist you in developing a strategic plan for Baidu the Chinese Search Engine

Our Chinese team

With our expertise, our Chinese team know all the different methods to help you with Baidu advertising

Online marketing

We guarantee results on your campaign with organic content and paid ads


We will send you a detailed report every month and an analysis of the results. (review proces)

Baidu PPC Campaign

We help you register a paid add account, identify keywords list and run great campaigns for you to the right target audience

Chinese Native Ads

We help you navigate through the chinese market, mobile ads and the complex native ads eco-systeme

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The following case studies are example of companies that trusted us to take care of their digital marketing campaign in China, effective advertising campaign and their content-driven baidu product for Chinese and interntional companiy. We are a Digital agency.


Setup Baidu ads account

Baidu is the most used search engine in China. It is necessary to be referenced because it is the most used source for information. Although Google is the most used search engine in the world, it is, however, unavailable in China because of censorship. To be in the top search results, it is important that your website is translated into Mandarin. The algorithms Baidu promote websites in Mandarin. We will need your Business Registration Certificate for chinese and foreign companies (for the Chinese governement). We will need Company Stamp with Baidu autorities. Other documents are needed for non-chinese company. (additional certificate). it is a complicated process. Baidu advertising is the leading search marketing and advertising platform in China. GMA has helped hundreds of international businesses succeed on Baidu. The experience we’ve gained from various industries from travel to education to real estate to fashion gives us the leadership to implement detailed Baidu paid search strategies no matter which industry you are from. We can have a good ranking on Baidu, make researchn identify positive and negative keywords to find potential customers. What You Need to Do Before Setting Up a Baidu Advertising Account Setting Up A Chinese Website (dont use google translate) Verification and Submission of Supporting Documents (legla documents) Planning Your Baidu Advertising or PPC Campaign setup Chinese keywords, (relevant keyword) Finalising the Contract, Paying the Deposit and Activating Your Baidu Account and your Baidu tools (google analytics). Business licenses are requested by Baidu Calcultate your daily search volume


selection keywords and ads on Baidu SEA Baidu offers paid advertising, (baidu tuiguang) which is almost similar to Google’s AdWords services. The main advantage of using paid advertising is that it helps you to reach a large number of Chinese audience at the right time. When customers are actively searching for your products or services, then they will see your advertisements, and it can easily persuade them to visit your webshop (you have to have a chinese version of your website). We can do optimisation for exact match management by expert. One of the most important aspects with Baidu paid search is defining the keywords. You have the option to use general or specified keywords. General keywords will boost the volume of impressions for your ads, as they will be targeted on more general search queries. Specific keywords will increase the probability that your ad is showing to the people who are actually interested in purchasing your product. SEM is a digital marketing strategy to promote your website on search engines like Baidu, Sohu, and Qihoo 360. The main difference between SEO and SEM (baidu Paid ads) is that it includes banner advertising which increases visibility. (depend of your campaign level). SEM of this search giant is more effective as compared with SEO because this strategy brings more visitors and backlinks and provides good ranking with its stability and predictability. SEM ( baidu ppc account management ) is more easily accepted by customers. (specially when you do an awareness campaign). Using search engine is a good way to increase your market shares in China (not Hong Kong).

Optimization results

Tracking performance In search engine optimization(SEO), Performance tracking is critical to success. We are professional SEO track data about rankings, referrals, links, and more to help analyze the SEO strategy and create roadmaps for success. (SEO is the best quality traffic and best way to get online customers. experience on mobile is important in 2022. Our performance tracking of each traffic source for your site, including: Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes, mobile search, fight againfalse click etc. Referral Traffic: From links across the web or in a trackable email, promotional, and branding campaign links Search Traffic: Queries that sent traffic from any major or minor web search engine GMA focus on increasing website traffic as a means for potential Chinese customers to call your office for more information about your products or services, improve your baidu quality score. To determine the most effective methods, we need to know what is your expectations. Our Digital Marketing team knows that having the best tracking available to gauge your online campaign’s performance is capital to get your ROI, and optimize your conversion rate on the search plateforms.


Retargeting is a marketing strategy which helps to convert window-shoppers into buyers. Usually, 2% of shoppers convert on the first visit to an online store. Retargeting will bring back the other 98%. Retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or customer). Baidu is a best tool for b2b marketer in China. Retargeting campaign generates massive online sales by keeping your brand high and bringing “window shoppers” back when they’re ready to buy. When your customer sees your retargeting ads, your brand or company gains traction and more recognition. The best-performing retargeting strategy has a clear call-to-action and promotes an offer. Your ads amanager will help you to understand the advertising policy, Analytics Platform, understand Terms Of SEO on daily basisor industry target feature.


The Chinese digital advertising market is incredibly fragmented. DSP(demand-side platform) Ads is a service that handles the bidding and purchasing of auction-based online advertising, Powerful Marketing Channels, and most often used by advertisers and agencies to help them buy display, video, mobile and search ads (usually managed from Baidu Union). DSP (Ads Display Network) provides the advertisements, such as banner graphics, along with the desired target market or markets and your maximum budget. DPSs can be used to buy most types of digital advertising, including display, mobile, search and video. DSPs (display ad) automate the ad-buying process, in feed ads, reducing the need for back-and-forth negotiations between media buyers and sellers. DSPs can pull in data from multiple sources to target audiences and inform bidding strategies on chinese media channel/

Ads on Baidu Platform Zhidao-Baihao-Tieba

Baidu Zhidao( Knows) or Baidu knowledge is a Chinese language collaborative Web-based collective intelligence by question and answer which is owned by Baidu. (baidu forums) Chinese use it when they search products or services. It’s China’s equivalent to “Quora” or “Yahoo” Answers and one of the most linked knowledge base sources. Baidu Zhidao Marketing is an alternative strategy to get to Baidu top search results. Baidu pay per click advertising, include: Baidu pay per click keyword search: This is similar to Google AdWords search engine marketing platform. GMA can help with translating documents and setting up Chinese language landing pages. Baidu displays ad network: Users of a Baidu pay per click account can also use Baidu’s content network, very similar to Google’s display network. Baidu Brand Zone: Brand Zone offers a fixed price eye-catching brand logo, company introduction, and tailored content. It is a product exclusive to Baidu, the most popular search engine. We manage from Baidu Tongji.


China SEO Agency

Gentlemen Marketing Agency has years of experience working with brands, big companies as well as smaller ones. We work with clients from every industry and help them get the best online image they could have in the Chinese market. We have experiences in search advertising on Baidu to increase your results. We are an advertising agency specialized about China.


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Are Baidu Ads effective to sell in China?

They are ! With Baidu Ads, you’ll get visitors and conversion from a Baidu ads campaign. However the results won’t be as good as if you had multiple channels campaigns going on.  We setup campaign based on Organic Search. We have experiences in real estate & fmcg , Industry, services. travel companies. (some sensitive industry). it is important to create and work on your landing page experience (experience on mobile)



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