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Tequila Brand to China
The Brand & Campaign Context
Aguas Buenas comes from Jalisco (Mexico), where this drink was born. According to legend a powerful lightning bolt. They wanted to develop on the Chinese Market. We had to start from scratch. Tequila has been getting more and more acceptance in the Chinese market, + 38% last year compared to 2017. According to the Tequila Regulatory Council (CRT), Mexico export 950 000 liters of Tequila to China in 2018, compared to just 670 000 in 2017.
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