Tequila

Case Study

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Tequila Brand to China

The Brand & Campaign Context

Aguas Buenas comes from Jalisco (Mexico), where this drink was born. According to legend a powerful lightning bolt. They wanted to develop on the Chinese Market. We had to start from scratch. Tequila has been getting more and more acceptance in the Chinese market, + 38% last year compared to 2017. According to the Tequila Regulatory Council (CRT), Mexico export 950 000 liters of Tequila to China in 2018, compared to just 670 000 in 2017.

Results

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