Tanzania Tourism Board

The Brand & Campaign Context

In an effort to increase the awareness of Tanzania's tourism offerings, their tourism board contacted us and asked that we design a china optimized website for them. Chinese tourists make up a large and growing percentage of international tourists, so it's important for tourism offices to have a website that is accessible to this demographic. Additionally, Chinese tourists are known to be big spenders, so having a website in their language can help attract more of them to your city or country. Lastly, the great firewall forces your hand to uses specifics tools and plugins designed for the Chinese internet as any google tools for instance won't load.