Baidu advertising in ChinaBaidu SEM
How do we help you to advertise in China?
We analyze and assist you in developing a strategic plan
Our Chinese team
With our expertise, our Chinese team know all the different methods to help you with Baidu advertising
We guarantee results on your campaign
We will send you a detailed report every month and an analysis of the results.
Baidu, the most used search engine in China
Baidu is the most used search engine in China. It is necessary to be referenced because it is the most used source for information. Although Google is the most used search engine in the world, it is, however, unavailable in China because of censorship. To be in the top search results, it is important that your website be translated into Mandarin. The algorithms Baidu promote websites in Mandarin.
We can have a good ranking on Baidu.
Less present than at the beginning of the web in Europe, banner ads are still widely used in China! There are two types of banners: static and animated that will have to be chosen according to your project.
From the choice of the form of the banner to the analysis of the results of the campaign, our agency is there to take charge of your project.
Our team know all the best methods to help you to advertise on Google. With our expertise, our Chinese team can help you to advertise in Chinese. It’s very important to translate the content of your website in mandarin because most of the Chinese cannot read English or their level of profency are very low. Another crucial point is that Baidu SEM and Google SEM are different.
Analysis of your results
Accurate analysis of your results is done every month. So, we can discuss and correct the direction of the campaign if it does not meet your expectations.
Frequently Asked Question about Baidu ads in China
Why should I use Baidu?
Baidu is on the top of the list regarding search engine market in China according to DMR report. Baidu is same doing as Google is doing for the world. Google is not famous in China and this gap is covering nicely by Baidu. Almost all platform of Google, Baidu is covering entirely in China. 90% of China uses Baidu and its features instead of Google, Yahoo or any other search engines. The response is very nice and responding from Baidu side which has become a name of brand and quality in the local and international market.
Why should I use online ads on Baidu?
Baidu is currently displaying ads almost 600k+ websites. Users can run their PPC campaigns as well on Baidu AdWords platform. It is best for interested users to enjoy a feature to run alongside the content of over 600,000 web pages in China. Baidu is ranked on 4th overall by Alexa and has the largest reach of any medium. The position of Baidu in China is solid and cannot be ignored at any stage if making market plans. Online advertisement in China is very useful and profit oriented business to attract targeted audiences in short period of times through effective and result oriented campaigns.
SEM or SEO on Baidu?
SEM strategy is marketing through the internet to promote your website through search engines like Baidu, Soso, and Etao. Limitations of keywords do not matter in this strategy. The main difference with SEO is that it includes banner advertising which increases visibility. SEM is more effective as compared with SEO because this strategy brings more visitors and backlinks and provides good ranking with its stability and predictability. SEM is more easily accepted by customers.
Baidu prefers brands to emphasize SEO. SEO strategy includes very informative guidelines which help marketers to write proper titles, tags, description and relevant content. Use Chinese social share plugins and services. Additionally, a .CN domain is the best choice to work on Baidu and other search engines in China.