If you are searching for Chinese fashion retailers, distributors, wholesalers, this article will really help you.
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China and Fashion : it is a Love Story for Brands
Many of the top high fashion brands worldwide owe a large portion of their revenues to Chinese clients. This association that we make is not just about expensive taste; it is also a sign of China’s extraordinary economic and social progress. Luxury brands were not accessible to a large proportion of the population in the 1990s. Today, almost half of luxury retail sales worldwide can be attributed to Chinese consumers. China currently accounts for 18.4% of the global apparel market. This market is worth $1,773 trillion USD.
+10 % sales growth in China in 2022 according to prediction
Understanding the mindset of Chinese consumers is key to understanding the current state of fashion in China. Because they are more financially secure, educated and well-traveled than the previous generation, younger Chinese consumers are more adventurous with their fashion choices.
Luxury in China is the most attractive market in the world
China’s fashion industry is likely to see good growth in luxury and mass fashion. It is usually driven by high-quality value propositions and competitors that stand out in the middle market. The luxury market has grown due to the rapid growth of China’s economy and the success of the global tourism sector.
Out of the 20 largest global fashion companies, only 18 have a presence in China. This includes all luxury and fast fashion brands. Two players are missing from China: the off-price shops.
Online business models allow for bulk purchases of name-bands and luxury products, and then selling them at a significant discount.
Fashion rise in China
It’s not a secret for fashion foreign brands: Chinese people love fashion, new trends, and foreign clothes. Many foreign fashion brands met a big success in the Chinese market such as luxury brands (Gucci, Prada, Dior, Louis Vuitton, …), sportswear brands (Nike, Adidas, Fila, …) or fast fashion brands (Uniqlo, Zara, H&M, …). No matter the category of clothing brand getting in China, with the right marketing strategy, it can easily reach the right customers and be successful there. In daily life, Chinese girls are fashion lovers
. Chinese fashion brands are more popular after covid. Chinese fashion companies have developped their own style and use fashion influencers, Chinese fashion designers to influence consumers. Sustainable fashion is popular , among starts, fashion writer or regular people. Domestic brands are competing with international brands in the biggest asian fashion market, specially in the mass market.
As Western lifestyle got exported into China with years, many foreign fashion brands followed this wave and established their business in this market.
Today, many foreign fashion brands have their physical stores in a big diversity of Chinese cities and usually, Chinese people have preferences for foreign clothes. They are seen as better quality, which can last longer, and more fashionable products.
With the middle-class rise and the increase of their disposable income, the fashion industry is booming in 2020. Accompanied by a growing interest in self-image and fashion, with more available money to spend, the sales evolution in the fashion retail sector in China is meeting the fastest growth rate since 2014.
Read more: How to sell a fashion brand in China?
How to target Chinese consumer for a clothing brands, did your designs will match with fashion trends. It is different from Europe, US or Latin America.
Chinese consumers follow brand online, you have to get a social media marketing. Most of cloths are made in Chinese factories, the factory of the world is becoming the market of the world for Clothing.
China has more mode design talents, and its outfit design contests are changing the game.
Marketing strategy e-Commerce
Fashion and apparel Chinese market
Yes, the sales of apparel and fashion products in China were already doing well, but currently, the market got bigger than the US market.
Incredible facts about China’s fashion market in 2020:
- The world largest market apparel
- Market size reaching US$348,700m in 2020
- With a year-on-year growth at almost +8%
- The fashion market is expected to reach US$464,006m by 2024
- Over half a million outlets in China
And if you are curious to know more about it, here are what Chinese people love more and more about fashion:
- Affordable but premium products
- Fast fashion
- Streetwear (among Chinese youth)
- Foreign fashion brands (especially if famous)
Note that China’s fashion market’s biggest segment in apparel represents over 63% of the market volume.
brick-and-mortar stores are popular.
Why launching your products in China?
When it comes to the launch of any products, and especially in China, timing is an essential factor to take into consideration.
After the outbreak crisis period and many days staying alone at home, Chinese people want to hang out, go to a restaurant, try new things, and go shopping!
ONE, the market is currently booming there: perfect timing.
TWO, Chinese people are more than ever willing to spend their money, even more than usual: perfect timing.
THREE, foreign products are warmly welcomed and benefit from a positive image when coming into China…
In two words: it’s a GOLDEN OPPORTUNITY!
Top fashion and apparel brands retailers in China
Selling your fashion and apparel products in China means distributing them in the best and most efficient way. Fashion chain stores are good way to sell in China in every Fashion segment. Mass fashion, or Slow fashion, even luxury items… Shops are Shops. Be present in fashion districts is smart in China for brand awareness. In terms of fashion, Chinese street fashion trend is so populal because of Chinese street fashion videos on Douyin.. Chinese fashion market is influenced by trendsetters. (goth fashion
original fashion, ethnic people, Brass Clothing, personal luxury, green fashion, punk style, qipao, hanfu)
luxury goods market. e-commerce platforms is influencing purchases.
Here are the top retailers of fashion and apparel brands in China:
-Department store model: (premium)
-Franchise model: (mid-to-high-end)
- 10 Corso Como
- The Villa
Consignment model: (mid-to-high-end)
- Dong Liang
- The Fashion Door
-Specialty model: (mid-to-high-end)
- The OOAK
- On Pedder
Sustainability is another fashion trend that is making waves in China. The “Go Green” trend in China has been dominated by local designers. For instance, the Chinese brand ICICLE uses only organic or recycled materials for its collections.
China’s emerging E-retail Markets for Fashion Industry
E-Commerce consumption is increasing in China. A few Chinese giants dominate Chinese e-commerce, such as Alibaba, Tencent (in Chinese, Teng Xun), and Baidu. Fashion is the largest e-commerce category in China. Taobao is the most popular online marketplace for apparel. Online shopping has been a popular choice due to its lower price and wide range of designs. E-commerce has made fashion celebrities instant on social media. Young people have been greatly influenced by their fashion sense. Some even started selling clothes on Taobao with their own brands.
Domestic designs are finally able to gain access to the fashion markets thanks to e-retail. Alibaba recently launched “Tmall Global” (in ChineseTian Mao). It allows you to purchase products from overseas. The fashion industry is expected to grow in China as e-retail markets are growing rapidly.
China’s e-commerce fashion industry has a high penetration rate
China’s E-commerce Industry developed quickly and has since become an important channel for retail. The domestic ecommerce retail scale has grown from 1.45 trillion yuan 2013 to 5.55 trillion yuan by 2017. The year-on-year growth rate was 31%. Forecasts predict that e-commerce retail sales will grow to 10.1 trillion yuan in 2020. clothing category are the top selling categroy on tmall. Apparel sales are usually on top on all Chinese e-commerce sites. Internet is part of the consumer behavior, and the rapid growth of e-Commerce create opportunities for new digital players.
All opulent couture house, old fashion brand are suffering in China. Asian heritage, Chinese aesthetics are changing the Chinese society.
Adaptation is a key factor in China
This clothing category is different from all other categories. It is more personal than electronic products. The domestic fashion clothing e-commerce market was worth 203.5 billion Yuan in 2011. The market size grew to 934.3 million yuan in 2016. Year-on-year, the growth rate was 25% and the CAGR for 2011-2016 was 36%. E-commerce for clothing has seen a 37% increase in penetration, from 14% in 2011 and 14% in 2016.
China’s e-commerce fashion is driven by low prices
The rate of ecommerce consumption in cities in the first tier is significantly higher than in cities in lower tiers. High-tier cities have many readily available materials because of their high level of informatization.
E-commerce has the advantage of being relatively affordable. JD.com data shows that in 2016 the percentage of extremely sensitive and highly sensitive price-sensitive consumers in ecommerce was 40%. In e-commerce, the price remains the primary concern.
If you want to enter the Chinese fashion market, whether as a retailer, brand, designer, or service provider, it is important that you first understand the market and the Chinese consumer. This includes Chinese sizes and bodies. The best example of quality is European products. Chinese consumers are attracted to their high-quality fabrics and superior quality. Geography is important – it is crucial to keep the market’s vast preferences in mind. It is important that first-tier cities are not overlooked, but also those of second and third tier. Uniqlo and H&M, Zara and C&A, Gap Inc., Nike, Adidas, and C&A all rely on small cities to expand their businesses. Anyone who approaches China must remember that e-commerce has exploded and that strong and customer-friendly Internet presence is essential. Online retail sales increased 4.7 times faster in 2012 than China’s total consumer goods retail sales.
China’s fashion industry: prospects
Brands that are more environmentally conscious
China is becoming more conscious of responsible retailing and ethical practices. China is a major player in the development of the new green fashion trends within the global fashion industry. Global fashion is on the rise, with a lot of it coming from China’s fashion market.
China, the garment king: A portrait
China is the world’s undisputed textile and garment export leader, with almost 255 billion dollars worth of exports in 2012. The China Chamber of Commerce for Import and Export of Textile and Apparel, (CCCT) states that 44.8 percent of the world’s textile and garment exports go to Asia. Europe is second with 23.3 percent and North America 16.8 percent. This is the first part of FashionUnited’s 5-part series about the top garment exporters in the world. Each portrait focuses on the country’s garment industry and the opportunities and challenges it presents for those doing business there.
China’s garment industry employs more than 10 million people and boasts more than 100,000 factories. China produced 43.6 billion garments in 2012 with an export value at 153.219 billion dollars.
Online selling platforms for fashion: Selling by short video apps is gradually increasing
Douyin is taking a tough line to break the almost-monopoly sales channels in the fashion industry through large e-commerce platforms like JD.com and Alibaba.
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