Top 10 luggage & travel Bags distribution companies in China
Bottom line: Chinese travel is back, and so is luggage demand. The winners pair the right distributor with online demand on Tmall and Xiaohongshu, not one or the other.
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I am Philip Chen, a digital marketing expert who has placed many foreign brands with Chinese distributors. A list of top distributors is useful, but it is not a strategy. The brands that win build consumer demand first, so the distributor relationship works in their favour. Here is the practical version.
if you want to sell your Bags, Luggages to Chinese Distributors & Stores… you have to read this.
Top 10 luggage & travel Bags distribution companies in China
- Samsonite (China) Co., Ltd.
- Delsey China
- Rimowa China
- Antler China
- VIP
- Briggs & Riley China
- Ace Bags & Luggage Co., Ltd.
- Travelpro China
- JD travel.
- Traveler’s Choice China
Please note that this list is not exhaustive and there may be other luggage and bag distributors in China.
We have more than 100 fashion & accessories retailers that may be interested in New Luggages and bags brands. Another factor driving the growth of the luggage market in China is the rise of e-commerce platforms such as Tmall, JD.com, Kaola, and VIP China.
At our agency, seoagencychina, we specialize in providing distribution services in China for international brands of, bags, fashion items , luggages.
With our extensive knowledge of the Chinese disributors , retailers, and our experience in the fashion & travel industry, we can help your brand expand its reach and increase its sales in this rapidly growing market.
Our services include:
- Market research & List: We conduct thorough research into the Chinese luggage market, including consumer trends, competitive landscape, and distribution channels, to help you understand the opportunities and challenges of entering the door of distributors in China.
- Branding: We work closely with you to tailor your brand and products to the unique needs and preferences of Chinese consumers, ensuring that your luggage products resonate with this market. Branding is everything in China
- Distribution strategy: We help you develop a comprehensive distribution strategy that takes into account the most effective channels for reaching your target customers in China, including e-commerce platforms, travel retail stores, and local distribution partners.
- Logistics : We provide end-to-end logistics management services to ensure that your products are shipped safely and efficiently throughout China, including customs clearance, transportation, and warehousing.
- Digital Marketing We help you develop and execute effective marketing and advertising campaigns that target the Chinese market, including social media marketing, influencer partnerships, and search engine optimization. in China everything is digital
- Sales services: We provide sales service , like an agent to help you manage your operations in China, including order fulfillment, inventory management, and after-sales support.
- Reporting: We provide regular reporting and analytics to help you track your performance in the Chinese market and make data-driven decisions for future growth.
At our agency, we are dedicated to helping international luggage brands succeed in the Chinese market. With our expertise, experience, and commitment to excellence, we can help you achieve your business goals in this exciting and dynamic market
These platforms have made it easier for Chinese people to shop for luggage products online, and have provided brands with a powerful tool for marketing and distribution. In addition, many Chinese consumers now prefer to shop online due to the convenience, variety, and competitive pricing offered by e-commerce platforms.
Tmall What is that exactly ?
Tmall is an ecommerce platform , a reseller. Tmall, also known as Taobao Mall, is the largest business-to-consumer (B2C) online marketplace in China. It was founded in 2008 as a subsidiary of the Alibaba Group, which also owns other popular online platforms such as Alibaba.com and AliExpress.
Tmall allows brands to set up online storefronts and sell their products directly to Chinese consumers, making it an attractive option for businesses looking to expand their reach in the Chinese market. One of the main benefits of using Tmall for brands is its enormous customer base. Tmall has over 800 million active users and accounts for more than 50% of the B2C e-commerce market share in China. This gives brands access to a massive pool of potential customers and helps to increase their visibility in the Chinese market. Tmall also provides brands with a range of marketing and advertising tools to help them promote their products and stand out from the competition.
Sell on Tmall your products
Tmall also offers a secure and reliable platform for luggage brands Tmall also has a robust logistics network, allowing brands to easily ship their products throughout China.
Another advantage of using Tmall is its integration with Alibaba’s other online platforms, such as Alipay and AliExpress. This allows brands to reach a wider audience and sell their products through multiple channels, increasing their overall visibility and sales potential.
The luggage market in China has been growing rapidly in recent years, stop during Covid and will restart with increase of Chinese international travellers.
2023 we can notice the growing interest in travel and leisure activities for Chinese consumers. According to market research firm Statista, the luggage market in China was valued at around 20 billion yuan (about $3 billion USD) in 2020, and is expected to continue growing at a steady rate in the coming years.
With more and more Chinese traveling both domestically and abroad, there is a growing demand for high-quality luggage that can withstand the rigors of travel. This has led to a surge in sales of luggage products such as suitcases, backpacks, and duffel bags.
The Boom of the Luggage market in China
The Country’s booming tourism industry, rising incomes, and increasing demand for travel and leisure products. According to market research firm Statista, the luggage market in China was valued at around 20 billion yuan (approximately $3 billion USD) in 2020 and is expected to continue growing at a steady pace in the coming years.
One of the main drivers of the luggage market in China is the country’s growing middle class, which has more disposable income to spend on travel and leisure activities. This has led to increased demand for high-quality luggage products such as suitcases, backpacks, and duffel bags.
In terms of market segmentation, the luggage market in China is quite diverse, with a wide range of products catering to different consumer preferences and needs. For example, some consumers may prefer lightweight luggage that is easy to carry, while others may prioritize durability and security.
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The real problems in luggage distribution, and the fixes
Problem 1: a great distributor list but no demand. Fix it by building visibility on Xiaohongshu and Tmall so distributors see buyers already asking.
Problem 2: commodity pricing pressure. Fix it with a clear brand story and design angle so you are not just another case on a shelf.
Problem 3: the wrong partner. Fix it by matching coverage and channel fit, national versus regional, retail versus online, before you commit.
Philip’s take
Do not chase the biggest distributor, chase the right one, and arrive with demand. A focused partner plus consumers who already want your bags beats a giant distributor who treats you as one line in a catalogue.
Luggage in China at a glance
| Lever | What it does | Your move |
|---|---|---|
| Online demand | Makes you wanted | Build buzz on RED and Tmall |
| Brand story | Escapes price wars | Lead with design and meaning |
| Right partner | Real reach | Match coverage and channel |
| Festivals | Travel and shopping peaks | Plan stock around them |
How we build demand distributors chase
We are a small Shanghai team, and we built our name creating consumer demand that makes distribution easy. We get unknown brands seen and wanted online, then the distributor talks fall into place. See how our find a reliable Chinese distributor service works, then get in touch through our contact form. Friendly team, fair prices, real results.
FAQ
How do I find a luggage distributor in China?
Through trade contacts and agencies, but the key is arriving with online demand so distributors compete for you rather than the reverse.
Is the luggage market growing in China?
Yes, the travel rebound and large outbound tourism numbers are driving steady demand for bags and cases.
Should I sell online or through distributors?
Both. Online builds demand and proof; distributors add shelf and reach. Used together they reinforce each other.
How do I avoid price wars?
Lead with a clear brand story and design so buyers choose you for more than price, which also protects your margin with distributors.
Philip Chen is a digital marketing expert with over 15 years helping foreign brands grow in China. Connect with Philip on LinkedIn.
China’s 2025 travel numbers, and why bag demand follows
China’s border crossings hit 697 million in 2025, up 14.2 percent on the year, with mainland residents alone making 335 million trips, up 15.1 percent (National Immigration Administration). The May holiday added 314 million domestic trips on top of that. More travel means more cases sold, and China’s bags and luggage market now sits near 33 billion USD a year. For a foreign brand the read is simple: the buyers are moving again, so this is the year to be visible before a distributor goes looking for new products. National Immigration Administration.
What Chinese buyers say on Zhihu
On Zhihu, the thread “How do I choose a travel suitcase?” is one of the long-running buyer questions, with answers that test cases by dropping and smashing them and trying them at airports.
Q: “How do I choose a travel suitcase?”
A (translated): “Look at the shell material first, pure PC or ABS plus PC. Then the wheels, you want smooth spinner wheels, ideally the quiet airplane type. Check the pull bar, aluminium alloy does not rust easily. Decide on a TSA lock and the size, 20 inch for cabin, 24 to 28 inch to check in. Below about 300 yuan the quality is usually not worth it.”
Notice they judge wheels, shell and lock before brand, so a foreign brand has to show those details clearly in Chinese, not just a logo. Read the thread on Zhihu.
The opportunity, and how to take it
Travel is back and buyers are picky about real details, which is good news for a brand with a clear product story rather than the cheapest price. The way it converts is two parts: a credible Chinese presence that pulls distributor enquiries to you, plus an e-commerce store so buyers can actually purchase. That is what we do. We are a small Shanghai team, Chinese native, focused on results not vanity metrics, and our prices stay fair for smaller brands. If that fits where you are, talk to us.
