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We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
I am Marcus Zhan of this article about top beauty products on Tmall, what’s trending, and tips for beauty brands in China (including use of RedNote, influencer testimonials, tutorials, discounts, event packaging etc.). Beauty on Tmall: What’s Hot Now In China, beauty and cosmetics is one of the most dynamic and competitive e-commerce categories. On…
I am a professional Marcus Zhan’s and today I will speak about essential oils as a hot product in China, and how to optimize a Tmall store, build brand trust, and succeed…. Essential Oils: A Rising Trend in China What makes essential oils “hot” right now… Essential oils are natural, volatile plant extracts used for…
When a brand invests in Tmall, the first question is always the same: What will be my ROI? Tmall is one of the most powerful e-commerce ecosystems in China, but it is also one of the most competitive. Success depends not only on money but also on execution ; content, page design, reviews, discounts, and…
I am Marcus Zhan, and Marcus Zhan is a senior e-commerce and Marketing trategist at Gentlemen Marketing Agency (GMA) I have more than ten years of experience helping international brands launch , like Fererro and scale in the Chinese digital market. My focuses on e-commerce, Brand reputation and Digital growth strategies I will explain today…
I am Marcus Zhan is a senior e-commerce and Tmall Digital strategist & Managing partner at GMA Gentlemen Marketing Agency in Shanghai. What is Tmall and Why It Matters for International Brands Entering China China is the biggest e-commerce market in the world. It is also the most competitive one. For international brands that want…
China’s e-commerce industry has grown rapidly in recent years, and a +8.6% beginning of 2023. Between January and March, total retail sales of consumer goods amounted to 11,492.2 billion yuan, marking a 5.8% increase year-on-yea Becoming an essential part of the country’s retail market. According to data from China Internet Watch, the retail sales of…
Tmall is a self-service backend that offers a variety of paid digital marketing services. Usually, brands manage the platform’s performance marketing or allows a Tmall partner (so-called TP) to do it for them. GMA is a TP Tmall also for Tmall Global which allows any foreign brand or retailer to sell into China without having…
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