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How does an international Machinery company sign contracts in China (without having an office) Situation In the fall of 2016, John, the export manager of a North American major machinery firm, lost hope. He thought he would never be able to sell any of its machines into the Chinese market. He didn’t spare his efforts,…
SEO plays an important role for industrial companies wanting to be part of the Chinese market. WHY ? because when a professional buyers need to buy something he makes its RESEARCH Like everybody , he will search for information, suppliers and ask quotation Industrial companies have the chance to attract more customers using SEO strategies….
Tofu, Mofu, Bofu in China: What kind of content should my company create? First of all, what on earth is Tofu, Mofu, Bofu? If you are familiar with Chinese cuisine, no it’s not a misspelling of the famous spicy dish Mapo Tofu. Gourmets may have firstly thought of Chinese cuisine’s classics. (We apologize if it…
As a marketer operating in China, you must know about WeChat, Weibo, and Douyin – they are currently the most popular apps and social networks in China. But do you know about Zhihu (知 乎)? The website is not a brand-new platform on the market but has definitely been booming in recent years. How does…
e-Advertising in China According to Emarketer’s forecasting report, total advertising spending in China will reach 78 billion USD for 2016. This includes all kinds of media such as Digital, TV, out-of-home, print and radio. By 2020, they expect this number to reach 122 billion USD. With the increase of TV advertising prices, the number…
Baidu and Japanese noodle brand Ajisen Ramen tie the knot Leading search engine Baidu (Nasdaq: BIDU) has found a major new ally as part of its drive into the online-to-offline (O2O) business, inking a major new deal with the Japanese noodle chain Ajisen Ramen (HKEx: 538). The new tie-up will see Ajisen and another investor…
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