Luckin Coffee: the Ultimate Comeback Story
Everything is possible in China. Let me tell you about the most spectacular brand resurrection I’ve witnessed in 15 years working in China. In 2020, Luckin Coffee (https://www.luckincoffee.com) was delisted from NASDAQ after a massive accounting fraud scandal. $300 million in fabricated sales. The CEO and COO fired. The company fined $180 million. Western business…
