MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Localise translated campaigns fail in China Guochao cultural pride shapes what sells Respect small cultural mistakes cost real money Are you struggling to effectively market your brand in China? Well, understanding how to navigate the complexities of cross-cultural marketing can be a daunting task. Quick hello. I am Claire Verot, and I help foreign brands…
Pyramid from mega-KOLs down to micro KOCs KOC small, trusted voices now convert best Live livestream turns influence into sales Although there are many different angles to take while preparing a marketing strategy for a brand in China, results from many campaigns carried out on varied Chinese social media platforms show that a good influencer…
Chinese are the nation of savers and although they are the biggest consumer power in the world, they like to secure their money in investments. Wealthy people in China invest in many assets, but their favorite has always been real estate. But the recent real estate crisis and problems of the biggest real estate company…
China is the second biggest advertising market on earth. And the giant global agencies, the ones that built Madison Avenue and run the world’s biggest campaigns, are quietly losing it. The famous 4A agencies keep shrinking their China teams, losing local clients, and watching small independent shops eat their lunch. Here is why that is…
Your fashion brand MUST be on Xiaohongshu -Rednotes Yes MUST BE. 🙂 Fashion is changing fast…. The center of gravity moved. It’s no longer Paris. Or Milan. Or New York. It’s Shanghai. It’s Chengdu. It’s Hangzhou. And the runway is on a phone screen. On Xiaohongshu. If your fashion brand isn’t there in 2026, you’re…
Chinese tourists are back yes… 2026 is here. Chinese outbound tourism is exploding. Over 155 million travelers abroad last year. Spending over 250 billion USD. Where are they? Not on TripAdvisor. Not on Booking.com. Not on Instagram. They are on Xiaohongshu. 😉 yes.. Reading reviews. Saving hotels. Planning trip. If your hotel, tour agency, destination,…
When a foreign brand first looks at marketing in China, the sheer number of platforms and channels is overwhelming, and the instinct is to either freeze or try to be everywhere at once. Both are mistakes. China’s digital landscape is its own world, with none of the Western platforms you know and a set of…
Chinese New Year is the biggest commercial moment of the year in China, the season when brands spend hard, emotions run high, and a great campaign can define a brand for the year ahead. It is also the moment when foreign brands most reliably embarrass themselves. Every year a few well-funded campaigns land with a…
One of the first practical questions a foreign brand asks about influencer marketing in China is the simplest and the hardest: what does it actually cost? You hear that a single post from a Chinese KOL can run to a thousand dollars, or ten thousand, or far more, and you have no idea whether that…
Here’s Why. Chinese consumers young one like to buy online with deals and prefer video content… Your Spirit is sitting in a warehouse. In China. Unsold. Same story , again and again… You have decide to ship 5,000 bottles to Shanghai. You paid for the import license. You signed with a distributor. And now: silence….
Food Entrepeneur thinks retail, supermarket and Distributors … but . in China it is a different story, a different country 🙂 You’re missing 300 million hungry Chinese buyers. Every day. Your food brand is great. Your packaging is sharp. Your margins are fine. But you’re invisible in China. And China is where food brands get…
Most advice about marketing in China is written for product brands: how to sell skincare, food, fashion, gadgets. But a huge number of foreign companies that want Chinese clients do not sell a product at all, they sell a service. Law firms, IT and software companies, consultancies, design studios, manufacturers offering engineering support, agencies, financial…
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