luxury China

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

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    Selling Art and Decoration to China’s Taste-Driven Buyers

    As Chinese homes get bigger, richer, and more design-conscious, a quiet market has grown up around them: art, decoration, and beautiful objects. A generation that once spent on cars and handbags now spends on the home, on a painting for the wall, a sculpture for the hall, a designer piece that says something about their…

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    Why Do Some Luxury Brands Fail in China? The Lesson of Shanghai Tang

    For every luxury brand that conquers China, there is one that quietly fails, and the failures are far more instructive. Shanghai Tang is the classic case: a beautiful idea, a strong start, and then a long slide into irrelevance. Studying why luxury brands fail in China is more useful than studying the winners, because the…

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    The Rise and Fall of Shanghai Tang: Lessons for Brands in China

    Shanghai Tang is one of the most instructive stories in modern Chinese branding, and almost nobody outside the industry knows it. It launched in the 1990s with a bold idea: a luxury fashion house that was proudly Chinese, selling Chinese design and craft back to the world and to China itself. For a while it…

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