MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
One of the first practical questions a foreign brand asks about influencer marketing in China is the simplest and the hardest: what does it actually cost? You hear that a single post from a Chinese KOL can run to a thousand dollars, or ten thousand, or far more, and you have no idea whether that…
Every so often a headline goes round about a single Chinese influencer selling over a billion dollars of goods in one day, and foreign brands read it with wide eyes and start dreaming. The numbers are real, and they are genuinely staggering, China’s influencer and livestream economy operates at a scale the rest of the…
Influencer marketing is the heart of how brands sell in China, and also one of the easiest ways to waste a budget. Hand money to the wrong voices, with the wrong brief, chasing the wrong numbers, and you get views that never turn into sales. Do it well and you build the trust that makes…
One of the first questions every brand asks about China marketing is also one of the hardest to get a straight answer to: how much does an influencer cost? The honest reply is that it ranges from almost nothing to a small fortune, and the brands that waste money are the ones who do not…
KOLs, key opinion leaders, are central to how brands get noticed and trusted in China, and a smart KOL strategy can do a lot to grow your sales. These are the influencers, experts, and personalities Chinese consumers follow and listen to, and their recommendations carry real weight, because people trust a voice they follow far…
Every so often China cracks down on celebrities and influencers for fake or misleading advertising, and the headlines make foreign brands nervous. The lesson behind those stories, though, is not that influencer marketing is dangerous, it is that authenticity is now enforced, not just preferred. China has made clear that endorsements have to be honest,…
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