How to Sell Ice Cream in China (Without Becoming the Next “Ice Cream Assassin”)
Chicecream burned bright — and crashed harder. Let’s rewind. 🧊 THE STORY: The “Hermès of Ice Cream” Melts Down In 2018, Chicecream (钟薛高) launched with a bang. Their Ruby Cocoa bar? 66 RMB ($9.28).Their positioning? “Luxury. Craft. Artisan.”Netizens? Called it “雪糕刺客” — the ice cream assassin. Why? Because it stabbed wallets without warning.By 2022, their…