fashion China

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

  • Little Red Book (RedNote): China’s Instagram, and Its Hidden Search Engine

    Before a woman in Shanghai buys a face cream, books a hotel, or picks a stroller, she does one thing. She opens Little Red Book and searches it. Then she reads what real users wrote. Not your ad. Not your website. Other people’s honest notes. That single habit is why Little Red Book, or RedNote…

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    Selling Lingerie and Swimwear to the Modern Chinese Woman

    Lingerie and swimwear are quietly one of the most interesting categories in China right now, because they sit at the meeting point of three powerful shifts: rising female spending power, a new openness about the body, and a generation of women buying for themselves rather than for anyone else. The old market, conservative, functional, often…

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    Why Do Some Luxury Brands Fail in China? The Lesson of Shanghai Tang

    For every luxury brand that conquers China, there is one that quietly fails, and the failures are far more instructive. Shanghai Tang is the classic case: a beautiful idea, a strong start, and then a long slide into irrelevance. Studying why luxury brands fail in China is more useful than studying the winners, because the…

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    The Rise and Fall of Shanghai Tang: Lessons for Brands in China

    Shanghai Tang is one of the most instructive stories in modern Chinese branding, and almost nobody outside the industry knows it. It launched in the 1990s with a bold idea: a luxury fashion house that was proudly Chinese, selling Chinese design and craft back to the world and to China itself. For a while it…

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    Fashion Retail in China: Why Retail Access Is Only Half the Job

    Fashion and apparel brands looking at China often start by hunting for retail partners: the department stores, multi-brand boutiques, online retailers, and distributors that could carry their clothes and put them in front of Chinese shoppers. Retail access matters, and the right partners can give a brand reach it could not build alone. But there…

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