How Big Is China’s E-commerce Market Really? (2026)
Every pitch about China opens with a giant number. Here is the latest one: in 2025, online retail in China hit 15.97 trillion yuan.…
ecommerce China
Amazon’s China Strategy: No Marketplace, Just a Tmall Store
In 2019, Amazon, the company that flattened retail almost everywhere it landed, quietly shut its marketplace in China. The headlines called it a failure.…
Little Red Book (RedNote): China’s Instagram, and Its Hidden Search Engine
Before a woman in Shanghai buys a face cream, books a hotel, or picks a stroller, she does one thing. She opens Little Red…
Group Buying for Food in China: Opportunity or Trap for Your Brand?
Pinduoduo built a giant business on something that sounds almost too simple: get people to buy together and everyone pays less. That group-buying model…
What Pinduoduo’s Rise Teaches Foreign Brands About Value and Lower-Tier China
Pinduoduo is the Chinese success story that foreign brands find hardest to understand, and that is exactly why it is worth understanding. It came…
Livestream E-Commerce in China: The Evergreen Guide
Livestream e-commerce is one of those Chinese phenomena that sounds strange when you describe it to someone outside China, and then you watch the…
JD vs Pinduoduo: What E-Commerce Platform Choice Means for Your Brand
When a foreign brand decides to sell in China, one of the first real questions is not “should we be online” but “which platform…
Selling Furniture Online in China
Furniture used to be the classic thing you had to see and touch before buying. You sat on the sofa, opened the drawers, judged…
Cross-Border E-Commerce in China: The Low-Risk Way In for Small Brands
Cross-border e-commerce is the single most important door into China for a small foreign brand, and most brands either do not know it exists…
What Niche Brands Can Gain From Taobao Boutiques
Taobao is usually described as China’s giant marketplace, a sea of millions of sellers where a small foreign brand could easily drown. That is…
The value case
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