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The unicorn Pinduoduo (PDD) is the biggest e-commerce company in China after Alibaba and also the fastest-growing e-commerce group at present. Pinduoduo arrived in China only in 2015, becoming popular in a few years. How is it possible? In this article we’ll explain: how PDD has become the current fastest-growing e-commerce platform; why it is…
Purchasing power and retail demand vary considerably, due to large regional disparities and the rural-urban income gap in China. China’s retail market is therefore very fragmented and composed of many small and medium-sized retailers, unlike the United States, where large retailers dominate. China is stealing the spotlight to the US in online retailing. According to…
Key figures of E-commerce in China In this analysis, we will give you a landscape overview of E-commerce in China through with key figures and key figures. Rapid growth of e-commerce in China: 668 million users In 2000, China counted only 2, 1 million Internet users. In 2015, China registered 668 million Internet users in…
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